Network Tip – What do you want? What do you have?
Years ago, when I first launched my business, I went to every networking group I could physically get to. Because I’m on the introverted [...]
Online Lead Generation Tip – Focus on Connection, Not Consumption
When the internet was first introduced, it’s focus was on information. It still is today, I supposed. I’m starting to see a shift away [...]
5 Ways Your Website Is Losing Revenue and How To Fix It Fast
I’ve been in business for seven years. I’ve helped a lot of businesses with their websites. I even wrote an ebook around the biggest mistakes [...]
How Many Lead Magnets Should My Business Have?
Last time we talked about how fishing and lead magnets are similar. In fact, they are very much the same thing. Your lead magnet is [...]
What To Do When Your Lead Magnet Isn’t Working
Perhaps you listened to the marketing gurus and put together a lead magnet. Good for you for taking action! I applaud you! But perhaps the [...]
Top 3 Biggest Mistakes Businesses Make with Their Lead Magnets
If you’re new to online marketing, you might not know what a lead magnet is. That’s ok. A lead magnet is a content piece that [...]
How to Keep Focus on Your Own Business While Serving Your Clients at the Highest Level
One of the biggest challenges solo entrepreneurs face is working on their own business. At first, they are so focused on acquiring clients and then [...]
When to Use Automation in Your Email Strategy
Automation for the sake of automation is a big No, No! However, strategically used, automation is a game changer! The purpose of automation is manyfold. [...]
How to Optimize Your LinkedIn Profile
LinkedIn is more than just a place to post your online resume. It’s become the best platform to network with other business-minded people. Your profile [...]
3 Lead Generation Ideas
A lead is simply someone you can talk with. Without people to talk with, you're out of business. You MUST have people to talk with about their problems and how you can help them. Every business needs leads to survive. Wouldn’t you agree?
Paid versus Organic Traffic – which is better?
Paid versus Organic Traffic – which is better? My clients often ask, which is better for my business? Should I jump into Paid Ads to [...]
6 Topics to Post or Blog About
6 Topics to Post or Blog About What you post on social media matters. Every piece of content you create should have a specific purpose [...]
A Super Fast & Easy Way to Create Content
One of the best ways to get KNOWN on the internet is to generate valuable content that others will want to read.
How to Get Attention For Your Business
Your business will die if you don't give it enough attention. Not just your attention, but the attention of your prospective clients!
Why Building Your Email List Should Be Top Priority
What is the highest-value asset in your business? It’s not your computer. It’s not your intellectual property. It’s not your office. It’s not your social media following. It’s your email list.
17 Ways to Become KNOWN Fast
Did you know there are at least 17 Ways to Become KNOWN Fast? I recently heard Grant Cardone share the # 1 reason why small businesses fail to thrive. They are NOT KNOWN by enough people. That’s the simple, honest truth.
WHO are your people?
WHO are your people? Who is it you serve with your business? How well do you know them?
Marketing Basics Never Change
Marketing Basics Never Change. Marketing creates an environment that makes sales possible. How well do you know your ideal customer? Can you think like them? If so, your marketing just got eas
Will AI Kill the Copywriting Business?
One of my mentors recently shared he thought AI will kill a copywriting business because of how fast and easy it can crank out copy. [...]
How to Reach Your Ideal Audience with Content You Already Have
Have you ever felt overwhelmed by the idea of creating content for your business you can share on social media? It’s a well-known fact that building organic traffic to your website over time it brings prospective customers to you automatically. This really works but it does take time. It’s a long-term play. This is something you want to do all the time, so that you’re reap the reward down the road.
How to Get Moving Towards Your Dreams
If you don’t have a corporate background, you might be thinking, what is a strategy map?Well, it’s a visual representation of the strategy of your business. It’s built in sections, but when each section is layered together it becomes the roadmap for how the strategy is to be implemented.
How Having a Vision Helps Direct Your Steps
Think about it. When you get in your car, do you go where the car takes you? No. You have a destination in mind. You guide the car where you want to go. Well, it’s the same with your business. It takes intentional effort to reach the destination you have in mind.
Are You Passive or Active in Your Decision Making?
Whether you think you can or can’t, you’re right. That’s a paraphrase of Henry Ford’s famous quote. But it’s true. The way you think has [...]
Break Free of Dysfunction and Be Responsible for Yourself
In your family of origin, there were certain dynamics that contributed to what you believe and how you behave. For example, if there was drug [...]
How Squash Those Hidden Negative Beliefs That Hold You Back and Reprogram Your Brain in Your Favor
Did you know that 90% of what you think is repetitive? You’re thinking the same thing over and over again without realizing it. Isn’t that [...]
How Clear Are You About Who You Serve with Your Business?
Surprisingly, the number one mistake startup entrepreneurs make is not clearly defining who they serve. What’s the big deal? You might think. Your marketing message [...]
How to Market Your Business Online
A simplified view of marketing online for beginners Let’s begin with some explanation of each hexagon in the graphic above. Your Home Base – Your [...]
Are you stuck in indecision over how to market your business online?
Do you struggle with wanting to do things “right”? Or do you need to have everything “perfect” before you take action? If you do, you’re not alone! I want to let you in on a little secret…shh, don’t tell anyone…ready? There is no right or perfect way to do marketing. Did you hear that?
9 Content Types You Can Create for Social Media Posts
Based on Nathan Frazer’s training within Ray Edwards’ TCA Coaching Program, here are nine ideas for content you can share on social media. Flag Planting [...]
How to Stay Visible to Your Audience While Social Distancing
Online marketing is the BEST way to stay visible to your potential customers right now. But if you don’t have a strategy and you’re just [...]
5 Things Business Owners Should Be Doing During the Coronavirus Shutdown
Strategic Activities Rule! While the government may have shutdown a lot of businesses, there are still ways to keep your business alive and kicking. If [...]
6 Things I learned at #smmw20 for Using Social Media for Your Business
On a recent trip to San Diego, California for the 8th annual Social Media Marketing World conference, I learned several tips for improving how to [...]
How to Leverage LinkedIn Video to Grow Your Brand – Recap
Learn from Goldie Chan, LinkedIn Top Voice for Social Media (Video) and the "Oprah of LinkedIn." Goldie goes over the best ways to define, attract [...]
How to Write Persuasive Copy in a Voice That’s Unmistakably Yours – Recap
Mike Kim of Copy Proof gave a 45 minute (not counting the Q&A) session at Social Media Marketing World February 29 – March 2, 2020 [...]
How to Use Facebook Ad Analytics to Improve Your Results: A Deep Dive – Recap
In this session with Andrea Vahl, author of Facebook Ads Made Simple, you'll learn how you can make big leaps in ad performance by just [...]
Jasmine Star’s session on How to Build a Brand on Instagram that Stands Out and Thrives – Recap
What if you could get more Instagram followers, turn them into raving fans, do it for free and it wouldn’t take forever? That was her [...]
12 Reasons Storytelling is Critical for The Future of Your Business
I love a good story. But why do I love them so much? So I did some research to find out more about why… Storytelling [...]
How Using “The Power of One” Increases Clarity In Your Writing
Have you ever read something and was confused by what you read? It happens all the time. A writer who is overly enthusiast about the [...]
Website Redesign: Design Versus Words?
Are You Considering a Website Redesign? If so, you need to know that design alone will not give you the results you’re looking for in [...]
How to Plan Your Indoctrination Email Series
I realized not everyone will understand the word “indoctrination” or “email series” for that matter. So, let me begin with a few definitions. What [...]
Why Follow Up is Critical in Marketing
“Prospecting is the most difficult part of the sales process for salespeople.” (HubSpot, 2017) (Source: https://www.hubspot.com/marketing-statistics) Now, you may be wondering how “prospecting” and follow up are [...]
Lead Generation B2B: Necessary or Not?
There are many forms of Lead Generation for B2B. Organic search, paid search, advertising, blogging, social medial, content marketing, email marketing, direct mail, cold calling, [...]
Email Marketing
Email marketing is used for many reasons as we’ll discuss below in a moment. Specifically, it’s the most convenient and least expensive way to communicate [...]
How to Get More Referrals
Karim Wahba, of Realty One Group and President of Christian Business Partners Irvine, spoke today about how to get more referrals. Drawing on his years [...]
6 Tests for High-Quality Content
NewsCred Insights post says “marketers who produce high-quality, relevant content enjoy audiences who spend significant time on their sites.” The median time people spend on articles [...]
How to Build Your Network in LinkedIn
In today’s digitally connected world, it is critical you know how to reach out to others and build lasting relationships. LinkedIn is, by far, the [...]
How to Craft An Irresistible Headline That People Want to Read
Of course, the importance of headlines can’t be underestimated. If your headline doesn’t convince the person to read further, then your copywriting failing it's purpose. [...]
A Continual Supply of Useful Information through a Blog
Problogger.com wrote a post on What’s a Blog. Read it here: https://problogger.com/what-is-a-blog/ Benefits of a Blog Blogs have multiple benefits for you and your potential [...]
Connect with Your Ideal Clients on Social Media Today
The internet has made it easy to connect with your potential customers. Now connecting is just a click away. You can stay in direct contact [...]
Build Repeat Customers through User Groups
User groups are primarily for existing customers. However, having a user group will help prospective customers feel they will have the necessary methods of support [...]
3 Statistics That Prove Special Reports Are Needed Now
96% of B2B buyers want content with more input from industry thought leaders. (Demand Gen Report, 2016) (Source: https://www.hubspot.com/marketing-statistics) 72% of marketers say relevant content creation was [...]
Grow Your Thought Leadership Through in Industry Conferences
To become a thought leader in your industry, you need to participate in industry conferences. Participating or even hosting and providing information about industry conferences [...]
Share Your Experience Today, Become a Thought Leader with Case Studies
96% of B2B buyers want content with more input from industry thought leaders. (Demand Gen Report, 2016) (Source: https://www.hubspot.com/marketing-statistics) One way companies are viewed as thought leaders [...]
Why Video Makes Sense for Your Website Today
There are many ways to communicate. The written word is one way. Visual media such as videos coupled with sound is another very effective way [...]
Need Credibility? Try White Papers Now
There are many forms of lead generation tactics: newsletter, special reports, blog posts, articles, webinars, videos, case studies, white papers, and more. Although, one tactic [...]
Why Webinars are a “No Brainer” for Instant Credibility
Part of your marketing strategies should be efforts to build your credibility and reputation as a thought leader. That’s where webinars come into play. What [...]
Grow Your List by Giving Stuff Away People Want Now
86% of consumers would like to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them [...]
Build Confidence in Your Products through User Communities
User communities are similar to user groups, wherein the user gets to interact with other users around the world. This forum is helpful to prospective [...]
Increase SEO Rankings Fast with Unusual Type of Ads
Internal Linking with Ads Placing Ads on your site actually increases SEO ranking and the type of advertisement I’m talking about may not be what [...]
Proving the ROI of Your Marketing Activities
Why is Return On Investment (ROI) so Difficult to Calculate? If you spend $1,000 on a writing service, you want to know you’re going to [...]
18 Ways to Generate Traffic Without Paid Ads
There are plenty of ways to generate traffic to your website. Many would say the first place to start with paid advertisements. But I disagree. [...]
23 Tips For Creating Business-To-Business Mailings That Work by Robert W. Bly
Short letters -- one or two pages -- usually work best. Executives don’t have time to wade through a lengthy sales pitch. Exceptions: subscriptions, [...]
The Fundamentals of Persuasive Writing By Robert W. Bly
What are the characteristics that make copy effective? Why does one ad make a lasting impression and sell merchandise, while another falls flat and doesn’t [...]
Build Ideal Client Confidence with Free Trial Offers Today
What’s the best way for potential clients to want your product or service? One way is to offer a test-drive. Think about it. When you’re [...]
Which is Better? Warm or Cold Leads? Find Out How to Always Have Warm Leads Today
Newsletters are a simple way to provide useful, helpful information to prospective clients. It’s a non-threatening way for someone to get to know you and [...]
How to Write a More Effective Technical Product Brochure by Robert W. Bly
When I was the advertising manager for a process equipment manufacturer, one of my responsibilities was to serve as a liaison between the advertising agency [...]
Does Your Website Copy Resonate with Your Audience?
81% of shoppers conduct online research before making big purchases. (Retailing Today, 2014) (Source: https://www.hubspot.com/marketing-statistics). That means, website copy matters! What your website copy says will [...]
Content Marketing Works Infographic
How Content Can Set You Apart From Your Competitors Content marketing is a necessary tool in your marketing toolkit. 100% of your marketing efforts rely [...]
Ideas for Using Email Opt-In Forms to Grow Your Own List Now
86% of consumers would like to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them [...]
Why Video Makes Sense for Your Website Today
There are many ways to communicate. The written word is one way. Visual media such as videos coupled with sound is another very effective way [...]
Catch Customer’s Attention By Solving Their Problem Now
There are many forms of lead generation tactics: newsletter, special reports, blog posts, articles, webinars, videos, case studies, white papers, and more. Although, one tactic [...]
Customer-Driven Marketing
In today’s rapid-paced, highly competitive landscape, and uncertain economic conditions, dollars are tight. When we launch an expensive marketing program we need to know it [...]
5 ways to capture e-mail addresses of landing page visitors By Robert W. Bly
Most Internet marketers I know who use landing pages to make direct sales online focus on conversion: getting the maximum number of visitors to the [...]
The 3 Most Important Things I’ve Learned About Writing E-Mail Marketing Copy By Robert W. Bly
In this column, I want to share with you the three most important things I’ve learned about writing winning e-mail marketing campaigns. 1. Reference [...]
How Content Curation Helps Your Brand
There is no doubt that getting in front of your prospective clients with good content is key. But who has the time to research, write, [...]
5 Ways to Turn Research into Marketing Gold
Research is critical to successfully implementing any of these tactics mentioned below. Without research, you'd be grasping at straws. Research provides solid facts that put [...]
Emails Not Getting Through? Try Four Techniques to Increase Your Email Open Rates Now.
An Article on Email Marketing Issues to Avoid in Marketing. Email marketing issues happen all the time. The purpose of this article to help you [...]
Email Marketing Digital Marketing
An Article on Email Marketing Digital Marketing. Email marketing digital marketing is used for many reasons as we’ll discuss below in a moment. Specifically, it’s [...]
Six Sigma in Copywriting?
Utilizing the Six Sigma DMAIC methodology for problem solving and continuous improvement can yield a more effective piece that’s proven by through the measurable results [...]