I Build the Marketing Systems That Make Acquired Businesses Run Without Their Owners.
If you're acquiring trades businesses and the marketing is always the broken part — you're in the right place.
How I Help
I’m Elizabeth Marks.
I’m a direct response marketer and marketing systems builder based in Lake Forest, California. I specialize in one thing: taking newly acquired or underperforming trades businesses — auto repair, HVAC, plumbing, and similar shops — and building the marketing infrastructure that makes them generate consistent revenue without the owner needing to manage it.
Before I built businesses, I spent 20+ years inside corporate marketing at Toshiba, where I earned a Six Sigma Master Black Belt and led large-scale operational and marketing projects. I know what systems look like when they’re built to last — and I know what happens when they’re not. I’m also a certified direct response copywriter (Ray Edwards CDRC). That means every piece of marketing I build is designed to do one thing: convert. Not brand awareness.
Not “engagement.” Actual customers walking through the door and revenue showing up in your account.
Why Most Marketing Fails for Operators Like You.
Most marketing vendors sell you activity. Posts scheduled. Emails sent. Ads running. They give you a report full of metrics that don't connect to revenue and call it success.
That's not what you need.
You need a system that answers one question: how many new customers came through the door this month, and what did they cost to acquire? Everything else is noise.
That's the standard I hold my work to. And it's why I start every engagement with an audit — because I won't build a system until I know exactly what's broken and why.
What Happens When the System Is Built Right.
Mason — Auto Repair Shop Owner
"Mason walked into a shop with no marketing infrastructure and no predictable customer flow. Twelve months after we started, his revenue was up 73% year over year. He gets 6–8 new customers every week on a system that runs without him. He's already closing his next acquisition."
That is the outcome I build toward with every client.
Who I Work Best With.
I work with a specific type of operator. If this sounds like you, we're probably a good fit:
- You own one to seven businesses and are actively acquiring your next one
- You're in Pace Morby's SubTo or Owner's Club, and similar communities of acquisition-minded operators
- You just acquired a trades business and the marketing is broken — or you know it will be
- You've been burned by vendors before and need someone who leads with data, not promises
- You want to hand off marketing completely and see the numbers move
- You make decisions quickly when you see a solution that fits
Credentials Worth Knowing About.
- Six Sigma Master Black Belt (Toshiba) — 20+ years building and optimizing systems and processes in corporate environment
- Certified Direct Response Copywriter (Ray Edwards CDRC)
- Trained in direct response marketing and conversion optimization
- Actively building and growing a real client portfolio with documented results
If You're Ready to Stop Guessing and Start Building — Let's Start With the Audit.
500. One week. A complete picture of where your business stands and a clear path to fixing it.