Part of your marketing strategies should be efforts to build your credibility and reputation as a thought leader. That’s where webinars come into play.
What is a Webinar?
A webinar is an online seminar. People opt-in to join the online meeting. Those who join are sent an email with instructions on how to join and a link to “enter” the seminar.
What Tools Are Available for Webinars?
Teleseminars, Google Hangouts, and Webinars are wonderful methods to build your reputation as a thought leader.
There are many options to choose from. According to Best Webinar Software 2017 article, Go To Meeting, Webinar Jam, Sleath Seminar, Google Hangouts, and Cisco WebEx are the Top 5 Webinar tools to use.
Regardless of which platform you use. You can produce both live and recorded sessions. Both are equally powerful to your target audience.
What Do I Share on a Webinar?
Let’s face it, you have valuable information to share with your target audience. What do you know that can help a potential client solve a problem, satisfy a need, or achieve a goal? What things have you learned that could shorten someone’s learning curve?
The internet has made it possible for your reach more of your target audience without spending a fortune to do it. So get out there and start sharing what you know!
Who Watches Webinars?
People in just about every industry are willing to watch a webinar or two to gain insight on a particular topic.
55% of people consume video content thoroughly. (HubSpot, 2016) and 43% of people want to see more video content from marketers. (HubSpot, 2016 Source: https://www.hubspot.com/marketing-statistics)
Why Host a Webinar?
When you host the webinar you are setting yourself up as the expert and trusted advisor. This puts you in a place of authority where potential clients will trust you more. Being a host of a webinar sets you up as a thought leader in your industry.
Let’s look at one business intelligence company called InformationBuilders.com. They do a good job at sharing their webinars and podcasts, as the picture below displays. You can even search for upcoming events.
FIGURE 1 INFORMATION BUILDERS EVENTS
What do you know that your target audience needs to know?
Have you scheduled a webinar yet? If not, what are you waiting for?
47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. (Demand Gen Report, 2016 Source: https://www.hubspot.com/marketing-statistics)
Your audience needs your information. Don’t let them find a competitor just because you haven’t produced a webinar yet!
Need help scripting a webinar? I can help with that. Contact me to get started on your next webinar project.