Internal Linking with Ads
Placing Ads on your site actually increases SEO ranking and the type of advertisement I’m talking about may not be what you’re thinking of.
You might be thinking why would I want to put ads on my site?
I’m not suggesting advertising other people’s services. Rather you should advertise your own products and services.
Benefits of Internal Linking
By advertising your own products and services through the use of Ads on your web pages, it accomplished three things:
- Keeps your audience reading.
- Increases visitor length and page view.
- Reduces bounce rate.
- Increases your SEO rankings.
When you build a webpage that has a link to another page on your site you are creating something called “interlinking.” A good interlinking strategy helps the customer find information faster. And it notifies the search engine your site is worth ranking well. Keeping your prospective customer on the site longer is the main purpose of these “Ads.”
The more helpful information, links to other pages, suggested videos, or even opt-in forms for special reports you provide, the more chances you have of capturing the attention of that potential customer.
This inter-linking to other pages on your site is not only helpful for your prospective customers, but it also helps you rank better with the search engines.
Examples of Good Internal Linking
Let’s look at three examples from business intelligence companies on Gartner Groups Magic Quadrant report below.
The first example is from http://www.tableau.com/learn. On the right-hand side of the page, Tableu includes pictures with links to a powerful customer story and Tableau Software Certification.
FIGURE 1 HTTP://WWW.TABLEAU.COM/LEARN
The second example is from Qlik.com. Qlik does a good job of showcasing additional resources multiple ways, as the picture below highlights.
FIGURE 2 QLIK.COM
Our last example is from Oracle, who shows off its “Ads” on the right side of its pages as seen below:
FIGURE 3 ORACLE.COM
What about your business? What resources, products, or services do you offer that could be promoted on other pages of your site?
Thinking about your on products and services, what “Ads” should you be showcasing on your website pages?
Lack of resources, such as staff, funding, and time, remains the biggest obstacle to successful lead generation for 61% of B2B marketers. (BrightTALK, 2015 Source: https://www.hubspot.com/marketing-statistics)
If you find yourself with the 61% of B2B marketers who lack resources, contact me today.
Read more about how your website copy can help you build engagement.