How Content Can Set You Apart From Your Competitors

Content marketing is a necessary tool in your marketing toolkit.  100% of your marketing efforts rely on content as the chief method of conveying your message.

Some interesting statistics on content marketing include:

  • 47% of buyers viewed 3-5 pieces of content before engaging with a sale rep. (Demand Gen Report, 2016)
  • Companies that published 16+ blog posts per month got about 4.5X more leads than companies who published only 4 posts monthly. (Hubspot 2015)
  • 86% of consumers would like to receive promotional emails from the companies they do business with at least monthly and 15% of those prefer to get daily emails. (Statista, 2015)
  • Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. (Demand Gen Report 2016)

What does this mean to me?

Content is key. Customers are searching for it before they ever contact you. The more content you share the higher the number of leads you’ll get. Customers expect to hear from you. The more times you touch base with a prospective customer the higher the probability they will do business with you in the future.

Here’s a snippet of a talk I did recently on the subject of Content Marketing:

Content Marketing really works. Have you created a content strategy yet? If you need help, let me know.