A Super Fast & Easy Way to Create Content
One of the best ways to get KNOWN on the internet is to generate valuable content that others will want to read.
If the idea of sitting down to write causes sweat to form on your brow or in the palms of hands, relax. It won’t be painful, I promise.
Have you ever noticed how you tune in when someone is telling a story? It’s automatic and doesn’t require effort because you’re drawn in, huh?
Think about when you were a little. Or remind yourself of when your children asked you to read a story over and over again. Why do kids like to hear stories over and over again?
The Power of Story
One reason is that stories are a comfortable way to experience communication. With stories, we can communicate volumes of information without it feeling overwhelming. That’s because as humans our brains are attracted to stories.
And stories are the best way to communicate about your business too.
How to Get Started Telling Stories in Your Business
So, here are a few quick tips to get you started.
- Grab a piece of paper and a pen
- Write your name at the top
- Ask yourself – who is [fill in your name]?
- Write down characteristics that make up who you are
Here’s a short example:
Who is Elizabeth?
- Daughter
- Sister
- Wife
- Mother
- 30 years in the tech industry
- Master Black Belt in Six Sigma
- Executive coach
- Marketing Entrepreneur
- Non-profit
- Published 22 books
- Don’t drink
- Fundraised for charities
- Copy coach
- Launch consultant
- Email marketer
When you tell stories about each item on your list, tie it back to why it’s important to your customers. Explain how that trait is a benefit to them.
These stories become powerful magnets to attract people who are interested in the same things you are.
These stories can become the content you can use in blog posts, short videos, social media posts, etc.
Need help? Book a consultation.
