Lead Generation
Proven tactics for attracting qualified B2B leads and filling your sales pipeline consistently.
6 Things I learned at #smmw20 for Using Social Media for Your Business
March 18, 2020
On a recent trip to San Diego, California for the 8th annual Social Media Marketing World conference, I learned several tips for improving how to use social media for your business. It’s About Community Brian Fanzo, a digital strategist, says “the future of business is community.” It’s really about storytelling to begin a following of
How to Leverage LinkedIn Video to Grow Your Brand – Recap
March 12, 2020
Learn from Goldie Chan, LinkedIn Top Voice for Social Media (Video) and the “Oprah of LinkedIn.” Goldie goes over the best ways to define, attract and deliver to your perfect audience and customer/client base. Discover both organic video and LinkedIn live-streaming tactics that get you to the top of the feed and dominating your industry
Why Follow Up is Critical in Marketing
August 13, 2018
“Prospecting is the most difficult part of the sales process for salespeople.” (HubSpot, 2017) (Source: https://www.hubspot.com/marketing-statistics) Now, you may be wondering how “prospecting” and follow up are connected. That’s okay. I did too, at first. You see, with prospecting you are constantly trying to reach out to someone who may or may not be interested in what
Lead Generation B2B: Necessary or Not?
June 18, 2018
There are many forms of Lead Generation for B2B. Organic search, paid search, advertising, blogging, social medial, content marketing, email marketing, direct mail, cold calling, appointment setters, database marketing…should I go on? No matter what method of lead generation you choose for your B2B business the fact remains…Content is a critical component. The goal with
How to Get More Referrals
March 20, 2018
Karim Wahba, of Realty One Group and President of Christian Business Partners Irvine, spoke today about how to get more referrals. Drawing on his years of real estate and networking experience, Karim, shared eight ideas for you to implement in your business to increase your referrals By a show of hands, Karim asked, how many
How to Build Your Network in LinkedIn
December 4, 2017
In today’s digitally connected world, it is critical you know how to reach out to others and build lasting relationships. LinkedIn is, by far, the best platform for business people to find other business people. Why should I grow my professional network? You’ve heard that saying “It’s not what you know but who you know,”
A Continual Supply of Useful Information through a Blog
May 30, 2017
Problogger.com wrote a post on What’s a Blog. Read it here: https://problogger.com/what-is-a-blog/ Benefits of a Blog Blogs have multiple benefits for you and your potential clients. Sharing useful information in your blog is one of the best ways to reach your potential clients. And build your credibility. Your reputation grows. You rank better in search
Connect with Your Ideal Clients on Social Media Today
May 30, 2017
The internet has made it easy to connect with your potential customers. Now connecting is just a click away. You can stay in direct contact with your customers through social media. But you might be wondering which social media platform should you be on? SmartInsights.com publishes a report each year to monitor social media platforms.
Build Repeat Customers through User Groups
May 30, 2017
User groups are primarily for existing customers. However, having a user group will help prospective customers feel they will have the necessary methods of support should they need it. Benefits of User Groups Creates a sense of belonging which enables loyalty. Direct communication with actual users of your product helps with product development of new
3 Statistics That Prove Special Reports Are Needed Now
May 30, 2017
96% of B2B buyers want content with more input from industry thought leaders. (Demand Gen Report, 2016) (Source: https://www.hubspot.com/marketing-statistics) 72% of marketers say relevant content creation was the most effective SEO tactic. (Ascend2, 2015) (Source: https://www.hubspot.com/marketing-statistics). These two statistics prove it makes sense to use Special Reports in your marketing strategy. Why Use Special Reports? Special reports are
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