Lead Generation
Proven tactics for attracting qualified B2B leads and filling your sales pipeline consistently.
Build Ideal Client Confidence with Free Trial Offers Today
April 12, 2017
What’s the best way for potential clients to want your product or service? One way is to offer a test-drive. Think about it. When you’re looking for a new car. You don’t just drop by a dealership and buy a car. No, you take your time, looking at the various cars and options available. You
Which is Better? Warm or Cold Leads? Find Out How to Always Have Warm Leads Today
April 10, 2017
Newsletters are a simple way to provide useful, helpful information to prospective clients. It’s a non-threatening way for someone to get to know you and your business. Typically, email newsletters contain multiple elements. First, there may be an educational article. There might be a quote from an industry expert. Maybe a section for quick How-To
Content Marketing Works Infographic
April 3, 2017
How Content Can Set You Apart From Your Competitors Content marketing is a necessary tool in your marketing toolkit. 100% of your marketing efforts rely on content as the chief method of conveying your message. Some interesting statistics on content marketing include: 47% of buyers viewed 3-5 pieces of content before engaging with a sale
Ideas for Using Email Opt-In Forms to Grow Your Own List Now
March 23, 2017
86% of consumers would like to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them daily. (Statista, 2015 Source: https://www.hubspot.com/marketing-statistics) People are interested in you or your products and services. They want to know more. So give them what they want. What is an Email Opt-In
Why Video Makes Sense for Your Website Today
March 22, 2017
There are many ways to communicate. The written word is one way. Visual media such as videos coupled with sound is another very effective way to communicate. Why Use Video? From Videobrewery.com 75% of executives who told Forbes that they watch work-related videos on business websites at least once a week. The results breakdown: 50%
Catch Customer’s Attention By Solving Their Problem Now
March 21, 2017
There are many forms of lead generation tactics: newsletter, special reports, blog posts, articles, webinars, videos, case studies, white papers, and more. Although, one tactic stands out – White Papers. Why Use a White Paper? 96% of B2B buyers want content with more input from industry thought leaders. (Demand Gen Report, 2016 Source: https://www.hubspot.com/marketing-statistics) And
5 ways to capture e-mail addresses of landing page visitors By Robert W. Bly
March 6, 2017
Most Internet marketers I know who use landing pages to make direct sales online focus on conversion: getting the maximum number of visitors to the landing page to place an order for the product being advertised. Other Internet marketers, when writing landing page copy, focus not only on conversion, but also on search engine optimization:
5 Ways to Turn Research into Marketing Gold
October 21, 2016
Research is critical to successfully implementing any of these tactics mentioned below. Without research, you’d be grasping at straws. Research provides solid facts that put meat into your marketing tactics. I recently told you how I performed research on 50 potential clients using the internet in How To Do New Client Research article. Armed with
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Elizabeth works directly with service businesses to build marketing plans that generate consistent, qualified leads — without wasted budget or guesswork. Let's talk about what's possible for your business.