Lead Generation
Proven tactics for attracting qualified B2B leads and filling your sales pipeline consistently.
Lead Magnet Tip – What can you solve for someone before they buy from you?
January 19, 2024
If you’re a realtor, you could put together a checklist on how to stage your home to get a higher offer. If you’re a real estate investment lender, you could show your audience 5 ways to close your deals faster. If you’re a wholesaler, you could create a program for real estate investors
Online Lead Generation Tip – Focus on Connection, Not Consumption
January 15, 2024
When the internet was first introduced, it’s focus was on information. It still is today, I supposed. I’m starting to see a shift away from information only. I see a move towards content that creates connection and engagement. Are you seeing this too? When you plan out your content, be sure to
5 Ways Your Website Is Losing Revenue and How To Fix It Fast
January 10, 2024
I’ve been in business for seven years. I’ve helped a lot of businesses with their websites. I even wrote an ebook around the biggest mistakes I see businesses making with their website and what to do to fix those problems. I’d like to readjust your expectations of what your website should be doing for you.
How Many Lead Magnets Should My Business Have?
January 8, 2024
Last time we talked about how fishing and lead magnets are similar. In fact, they are very much the same thing. Your lead magnet is like a fishing line you cast in the lake. If you have only one, you might get a fish and you might not given how large the lake is and
What To Do When Your Lead Magnet Isn’t Working
January 5, 2024
Perhaps you listened to the marketing gurus and put together a lead magnet. Good for you for taking action! I applaud you! But perhaps the results are less than stellar. It happens. Don’t let this deter you from using lead magnets. Let me share a fishing analogy to help you understand. When you go fishing,
Top 3 Biggest Mistakes Businesses Make with Their Lead Magnets
January 3, 2024
If you’re new to online marketing, you might not know what a lead magnet is. That’s ok. A lead magnet is a content piece that adds value to your ideal audience. It is so compelling for your ideal audience they will gladly exchange their email address to get it. The result is you build your
3 Lead Generation Ideas
April 17, 2023
A lead is simply someone you can talk with. Without people to talk with, you're out of business. You MUST have people to talk with about their problems and how you can help them. Every business needs leads to survive. Wouldn’t you agree?
Paid versus Organic Traffic – which is better?
April 10, 2023
Paid versus Organic Traffic – which is better? My clients often ask, which is better for my business? Should I jump into Paid Ads to get more exposure online fast? Or are there ways to get exposure that don’t cost so much? Look, paid ads have a place in our overall marketing strategy. However, if
How to Get Attention For Your Business
March 20, 2023
Your business will die if you don't give it enough attention. Not just your attention, but the attention of your prospective clients!
Why Building Your Email List Should Be Top Priority
March 13, 2023
What is the highest-value asset in your business? It’s not your computer. It’s not your intellectual property. It’s not your office. It’s not your social media following. It’s your email list.
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Elizabeth works directly with service businesses to build marketing plans that generate consistent, qualified leads — without wasted budget or guesswork. Let's talk about what's possible for your business.