User groups are primarily for existing customers. However, having a user group will help prospective customers feel they will have the necessary methods of support should they need it.
Benefits of User Groups
- Creates a sense of belonging which enables loyalty.
- Direct communication with actual users of your product helps with product development of new products.
- An ongoing source of feedback for marketing purposes.
- A resource to provide better customer service.
These are but a few of the benefits of having a user group community for your clients.
Successful Examples
Let’s look a few of the leaders in business intelligence industry to see how they use user groups.
Oracle provides a number of User Groups and Communities promising the user will be heard when they get involved.
FIGURE 1 ORACLE USER GROUPS
Alteryx allows users to locate user groups by area and posts upcoming Alteryx User Group meetings.
FIGURE 2 ALTERYX USER GROUP MEETINGS
Do you offer a user group community to your customers?
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For another way to build thought leadership check out Special Reports.
