Lead Generation
Proven tactics for attracting qualified B2B leads and filling your sales pipeline consistently.
Grow Your Thought Leadership Through in Industry Conferences
May 30, 2017
To become a thought leader in your industry, you need to participate in industry conferences. Participating or even hosting and providing information about industry conferences helps prospective customers believe your company is a thought leader and strategic player. This helps build trust and reputation. Benefits of Attending Industry Conferences As discussed above becoming a thought
Share Your Experience Today, Become a Thought Leader with Case Studies
May 30, 2017
96% of B2B buyers want content with more input from industry thought leaders. (Demand Gen Report, 2016) (Source: https://www.hubspot.com/marketing-statistics) One way companies are viewed as thought leaders is by solving customer problems and documenting them in a Cases Study. What is a Case Study? These special stories highlight how you and your products or services helped solve
Why Video Makes Sense for Your Website Today
May 30, 2017
There are many ways to communicate. The written word is one way. Visual media such as videos coupled with sound is another very effective way to communicate. Why Use Video? From Videobrewery.com 75% of executives who told Forbes that they watch work-related videos on business websites at least once a week. The results breakdown: 50%
Need Credibility? Try White Papers Now
May 30, 2017
There are many forms of lead generation tactics: newsletter, special reports, blog posts, articles, webinars, videos, case studies, white papers, and more. Although, one tactic stands out – White Papers. Why Use a White Paper? 96% of B2B buyers want content with more input from industry thought leaders. (Demand Gen Report, 2016 Source: https://www.hubspot.com/marketing-statistics) And because White
Why Webinars are a “No Brainer” for Instant Credibility
May 30, 2017
Part of your marketing strategies should be efforts to build your credibility and reputation as a thought leader. That’s where webinars come into play. What is a Webinar? A webinar is an online seminar. People opt-in to join the online meeting. Those who join are sent an email with instructions on how to join and
Grow Your List by Giving Stuff Away People Want Now
May 30, 2017
86% of consumers would like to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them daily. (Statista, 2015 Source: https://www.hubspot.com/marketing-statistics) People are interested in you or your products and services. They want to know more. So give them what they want. What is an Email Opt-In
Build Confidence in Your Products through User Communities
May 30, 2017
User communities are similar to user groups, wherein the user gets to interact with other users around the world. This forum is helpful to prospective clients as they can join user communities to gain a sense of how well a company’s products performs based on the feedback they read about in the communities. Benefits of
Increase SEO Rankings Fast with Unusual Type of Ads
May 30, 2017
Internal Linking with Ads Placing Ads on your site actually increases SEO ranking and the type of advertisement I’m talking about may not be what you’re thinking of. You might be thinking why would I want to put ads on my site? I’m not suggesting advertising other people’s services. Rather you should advertise your own
18 Ways to Generate Traffic Without Paid Ads
May 24, 2017
There are plenty of ways to generate traffic to your website. Many would say the first place to start with paid advertisements. But I disagree. I like to utilize all my free options before I spend a penny. So here’s a list of free things you can do to increase traffic to your website. Enjoy!
23 Tips For Creating Business-To-Business Mailings That Work by Robert W. Bly
April 21, 2017
Short letters — one or two pages — usually work best. Executives don’t have time to wade through a lengthy sales pitch. Exceptions: subscriptions, seminars, and some other mail-order offers. If you can personalize, great! But form letters addressed to “Dear Executive” or “Dear Engineer” can also pull well. Should business mailings take a
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Elizabeth works directly with service businesses to build marketing plans that generate consistent, qualified leads — without wasted budget or guesswork. Let's talk about what's possible for your business.