Lead Generation

Proven tactics for attracting qualified B2B leads and filling your sales pipeline consistently.

17 Ways to Become KNOWN Fast.

17 Ways to Become KNOWN Fast

March 6, 2023

Did you know there are at least 17 Ways to Become KNOWN Fast? I recently heard Grant Cardone share the # 1 reason why small businesses fail to thrive.  They are NOT KNOWN by enough people. That’s the simple, honest truth.

WHO are your people?

WHO are your people?

February 27, 2023

WHO are your people? Who is it you serve with your business? How well do you know them?

The Marketing Basics Never Change

Marketing Basics Never Change

February 20, 2023

Marketing Basics Never Change. Marketing creates an environment that makes sales possible. How well do you know your ideal customer? Can you think like them? If so, your marketing just got eas

A decision-maker wearing glasses and a watch holds a pen, looking thoughtfully at architectural blueprints on a computer screen at their desk.

Are You Passive or Active in Your Decision Making?

November 2, 2020

Whether you think you can or can’t, you’re right. That’s a paraphrase of Henry Ford’s famous quote. But it’s true. The way you think has everything to do with what you can or cannot do. Today’s topic is about determining what type of decision-making person you are.   Do you just go with the flow?

A person stands on a pier with arms outstretched, silhouetted against a vibrant sunset over the ocean, as if ready to break free beneath a sky glowing orange, yellow, and purple.

Break Free of Dysfunction and Be Responsible for Yourself

October 26, 2020

In your family of origin, there were certain dynamics that contributed to what you believe and how you behave. For example, if there was drug or alcohol abuse occurring, chances are you weren’t allowed to show emotion, might have had to parent your parents although you were just a child, or developed unhealthy coping mechanisms,

A pair of tortoiseshell glasses rests on a wooden table in front of a sign that reads, One small positive thought in the morning can reprogram your brain for self-improvement.

How Squash Those Hidden Negative Beliefs That Hold You Back and Reprogram Your Brain in Your Favor

October 19, 2020

Did you know that 90% of what you think is repetitive? You’re thinking the same thing over and over again without realizing it. Isn’t that crazy? Your mind is the most powerful asset you possess. If it’s not managed well, it can be your worst enemy. Don’t believe me? Have you ever thought…? “I’m not

A hand with dark nail polish holds a magnifying glass outdoors, symbolizing customer clarity as it focuses on a blurred background with soft, pastel colors at sunset or dusk.

How Clear Are You About Who You Serve with Your Business?

September 16, 2020

Surprisingly, the number one mistake startup entrepreneurs make is not clearly defining who they serve.  What’s the big deal? You might think. Your marketing message is critical to the success of your business online. If your message is too vague or broad there’s little chance of it standing out in a crowd. That’s where the

A green hexagonal diagram labeled Website in the center, surrounded by six hexagons labeled: Visibility, Campaigns, Audience, Offers, Traffic, and Content. Caption: Figure 1 Your Online Marketing Ecosystem.

How to Market Your Business Online

August 27, 2020

A simplified view of marketing online for beginners Let’s begin with some explanation of each hexagon in the graphic above. Your Home Base – Your Website First, you need a website to become your home base. This is wholly owned by you. The one asset you have complete control over. This is your online property.

White slide with black text reading How to Stay Visible During Social Distancing and a hint below: Online marketing is the best way to stay visible to your audience. Wooden floor at bottom, with Smart Copy = Clicks logo in the lower right corner.

How to Stay Visible to Your Audience While Social Distancing

May 13, 2020

Online marketing is the BEST way to stay visible to your potential customers right now.  But if you don’t have a strategy and you’re just flinging social posts out once in a while, chances are you won’t attract who is right for your business. Or worse you’ll just be ignored. That’s where strategy comes into

A woman in a light pink dress sits at a white desk working on strategic activities on her laptop. On the desk are a mint green vase with dried flowers, a cup of coffee, a pen, and a glass of water.

5 Things Business Owners Should Be Doing During the Coronavirus Shutdown

April 10, 2020

While the government may have shutdown a lot of businesses, there are still ways to keep your business alive and kicking.  If your business has slowed down, it’s a good to invest the time back into your own business.  Here’s a few activities worth mentioning that can help put your business on track to not

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Elizabeth works directly with service businesses to build marketing plans that generate consistent, qualified leads — without wasted budget or guesswork. Let's talk about what's possible for your business.

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