Elizabeth A. Marks
Marketing strategist for trade businesses.
My 2017 Book List
January 2, 2018
This is the list of 2017 books reads by me this year. I’m an avid reader, but this list surprised me. I didn’t think I read that many books in 2017, but alas, I did! 6 Months to 6 Figures by Peter Voogd Booked by Josh Turner Born to Win by Zig Ziglar and Tom
6 Tests for High-Quality Content
January 2, 2018
NewsCred Insights post says “marketers who produce high-quality, relevant content enjoy audiences who spend significant time on their sites.” The median time people spend on articles is 37 seconds. While many people simply skim content, there are consumers who actually read the articles marketers post. So how do you produce high-quality, relevant content your audience enjoys?
How to Build Your Network in LinkedIn
December 4, 2017
In today’s digitally connected world, it is critical you know how to reach out to others and build lasting relationships. LinkedIn is, by far, the best platform for business people to find other business people. Why should I grow my professional network? You’ve heard that saying “It’s not what you know but who you know,”
How to Craft An Irresistible Headline That People Want to Read
December 4, 2017
Of course, the importance of headlines can’t be underestimated. If your headline doesn’t convince the person to read further, then your copywriting failing it’s purpose. But before I get start explaining the secret of an irresistible headline, we need to talk about your audience. Knowing your audience is the first key element of a great
A Continual Supply of Useful Information through a Blog
May 30, 2017
Problogger.com wrote a post on What’s a Blog. Read it here: https://problogger.com/what-is-a-blog/ Benefits of a Blog Blogs have multiple benefits for you and your potential clients. Sharing useful information in your blog is one of the best ways to reach your potential clients. And build your credibility. Your reputation grows. You rank better in search
Connect with Your Ideal Clients on Social Media Today
May 30, 2017
The internet has made it easy to connect with your potential customers. Now connecting is just a click away. You can stay in direct contact with your customers through social media. But you might be wondering which social media platform should you be on? SmartInsights.com publishes a report each year to monitor social media platforms.
Build Repeat Customers through User Groups
May 30, 2017
User groups are primarily for existing customers. However, having a user group will help prospective customers feel they will have the necessary methods of support should they need it. Benefits of User Groups Creates a sense of belonging which enables loyalty. Direct communication with actual users of your product helps with product development of new
3 Statistics That Prove Special Reports Are Needed Now
May 30, 2017
96% of B2B buyers want content with more input from industry thought leaders. (Demand Gen Report, 2016) (Source: https://www.hubspot.com/marketing-statistics) 72% of marketers say relevant content creation was the most effective SEO tactic. (Ascend2, 2015) (Source: https://www.hubspot.com/marketing-statistics). These two statistics prove it makes sense to use Special Reports in your marketing strategy. Why Use Special Reports? Special reports are
Grow Your Thought Leadership Through in Industry Conferences
May 30, 2017
To become a thought leader in your industry, you need to participate in industry conferences. Participating or even hosting and providing information about industry conferences helps prospective customers believe your company is a thought leader and strategic player. This helps build trust and reputation. Benefits of Attending Industry Conferences As discussed above becoming a thought
Share Your Experience Today, Become a Thought Leader with Case Studies
May 30, 2017
96% of B2B buyers want content with more input from industry thought leaders. (Demand Gen Report, 2016) (Source: https://www.hubspot.com/marketing-statistics) One way companies are viewed as thought leaders is by solving customer problems and documenting them in a Cases Study. What is a Case Study? These special stories highlight how you and your products or services helped solve
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Elizabeth works directly with service businesses to build marketing plans that generate consistent, qualified leads — without wasted budget or guesswork. Let's talk about what's possible for your business.