Elizabeth A. Marks
Marketing strategist for trade businesses.
Are you stuck in indecision over how to market your business online?
August 21, 2020
Do you struggle with wanting to do things “right”? Or do you need to have everything “perfect” before you take action? If you do, you’re not alone! I want to let you in on a little secret…shh, don’t tell anyone…ready? There is no right or perfect way to do marketing. Did you hear that?
9 Content Types You Can Create for Social Media Posts
June 10, 2020
Based on Nathan Frazer’s training within Ray Edwards’ TCA Coaching Program, here are nine ideas for content you can share on social media. Flag Planting – Create a post that talks about where you stand on a controversial subject. It’s good call out what you stand for, even if some people get mad about it.
How to Stay Visible to Your Audience While Social Distancing
May 13, 2020
Online marketing is the BEST way to stay visible to your potential customers right now. But if you don’t have a strategy and you’re just flinging social posts out once in a while, chances are you won’t attract who is right for your business. Or worse you’ll just be ignored. That’s where strategy comes into
The Miracle Morning for Entrepreneurs Book Review
April 28, 2020
If you’re unsure about the idea of having a morning routine, this book will clear away any misconceptions you might have that prevent you from creating the most powerful routine to change your life. The Miracle Morning for Entrepreneurs book was written to help you elevate your yourself to elevate your business. The premise of
The Miracle Equation Book Review
April 28, 2020
Have you ever struggled making a decision? What about have difficulty reaching your biggest goals? If you answered yes to either question, then I have a great book that may give you some helpful insights. It’s called The Miracle Equation by Hal Elrod. He describes the two decisions you need to make that will cause
5 Things Business Owners Should Be Doing During the Coronavirus Shutdown
April 10, 2020
While the government may have shutdown a lot of businesses, there are still ways to keep your business alive and kicking. If your business has slowed down, it’s a good to invest the time back into your own business. Here’s a few activities worth mentioning that can help put your business on track to not
6 Things I learned at #smmw20 for Using Social Media for Your Business
March 18, 2020
On a recent trip to San Diego, California for the 8th annual Social Media Marketing World conference, I learned several tips for improving how to use social media for your business. It’s About Community Brian Fanzo, a digital strategist, says “the future of business is community.” It’s really about storytelling to begin a following of
How to Leverage LinkedIn Video to Grow Your Brand – Recap
March 12, 2020
Learn from Goldie Chan, LinkedIn Top Voice for Social Media (Video) and the “Oprah of LinkedIn.” Goldie goes over the best ways to define, attract and deliver to your perfect audience and customer/client base. Discover both organic video and LinkedIn live-streaming tactics that get you to the top of the feed and dominating your industry
How to Write Persuasive Copy in a Voice That’s Unmistakably Yours – Recap
March 12, 2020
Mike Kim of Copy Proof gave a 45 minute (not counting the Q&A) session at Social Media Marketing World February 29 – March 2, 2020 about how to write persuasive copy in a voice that’s unmistakably yours. For those of you who don’t know yet, Mike Kim is a brand strategist and direct response copywriter
How to Use Facebook Ad Analytics to Improve Your Results: A Deep Dive – Recap
March 11, 2020
In this session with Andrea Vahl, author of Facebook Ads Made Simple, you’ll learn how you can make big leaps in ad performance by just drilling deeper into your Facebook Ad Analytics. As you can see from the slide above, Andrea knows what’s she’s doing when it comes to FB ads. She has the track
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Elizabeth works directly with service businesses to build marketing plans that generate consistent, qualified leads — without wasted budget or guesswork. Let's talk about what's possible for your business.