Elizabeth A. Marks
Marketing strategist for trade businesses.
Jasmine Star’s session on How to Build a Brand on Instagram that Stands Out and Thrives – Recap
March 9, 2020
What if you could get more Instagram followers, turn them into raving fans, do it for free and it wouldn’t take forever? That was her opening question to the audience at her keynote presentation at Social Media Marketing World February 29 through March 2, 2020. Jasmine is a big fan of using Instagram Stories to
12 Reasons Storytelling is Critical for The Future of Your Business
February 25, 2020
I love a good story. But why do I love them so much? So I did some research to find out more about why… Storytelling is the single most effective way to capture people’s attention, influence them favorably towards you, and cause them to take action. So here’s a few comments from articles I found
How Using “The Power of One” Increases Clarity In Your Writing
February 21, 2020
Have you ever read something and was confused by what you read? It happens all the time. A writer who is overly enthusiast about the subject they are writing on begins to write about everything relating to that one subject. They throw in multiple facts to “support” their claim but end up only muddying the
Launch Your Business Now and Say Bye-Bye to Low Income!
December 7, 2019
If you’re a woman who worked in Corporate America for years and found yourself laid off… If you’ve started a business but suffer from low income… If you’re frustrated with not having money left over at the end of the month… Then this message is just for you. Here’s why… I’ve been where you are
Website Redesign: Design Versus Words?
November 13, 2019
Are You Considering a Website Redesign? If so, you need to know that design alone will not give you the results you’re looking for in a website redesign. Listen to Cathy’s story. Cathy is responsible for the global marketing of her company. The only problem is her website isn’t working. Oh, it’s beautifully designed.
How to Plan Your Indoctrination Email Series
August 21, 2018
I realized not everyone will understand the word “indoctrination” or “email series” for that matter. So, let me begin with a few definitions. What is An Email Series? An email series is an automated way to send information to your prospects and/or clients on your email list. The reference of “series” means more than
Why Follow Up is Critical in Marketing
August 13, 2018
“Prospecting is the most difficult part of the sales process for salespeople.” (HubSpot, 2017) (Source: https://www.hubspot.com/marketing-statistics) Now, you may be wondering how “prospecting” and follow up are connected. That’s okay. I did too, at first. You see, with prospecting you are constantly trying to reach out to someone who may or may not be interested in what
Lead Generation B2B: Necessary or Not?
June 18, 2018
There are many forms of Lead Generation for B2B. Organic search, paid search, advertising, blogging, social medial, content marketing, email marketing, direct mail, cold calling, appointment setters, database marketing…should I go on? No matter what method of lead generation you choose for your B2B business the fact remains…Content is a critical component. The goal with
Email Marketing
June 18, 2018
Email marketing is used for many reasons as we’ll discuss below in a moment. Specifically, it’s the most convenient and least expensive way to communicate with prospects and customers. But is it really effective to send out personalized emails one at a time? Well, no of course not. As your business grows there’s no way
How to Get More Referrals
March 20, 2018
Karim Wahba, of Realty One Group and President of Christian Business Partners Irvine, spoke today about how to get more referrals. Drawing on his years of real estate and networking experience, Karim, shared eight ideas for you to implement in your business to increase your referrals By a show of hands, Karim asked, how many
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Elizabeth works directly with service businesses to build marketing plans that generate consistent, qualified leads — without wasted budget or guesswork. Let's talk about what's possible for your business.