Elizabeth A. Marks
Marketing strategist for trade businesses.
Marketing Basics Never Change
February 20, 2023
Marketing Basics Never Change. Marketing creates an environment that makes sales possible. How well do you know your ideal customer? Can you think like them? If so, your marketing just got eas
Will AI Kill the Copywriting Business?
February 13, 2023
One of my mentors recently shared he thought AI will kill a copywriting business because of how fast and easy it can crank out copy. But I don’t think AI will kill the copywriting business. Why? Here are FIVE reasons AI will NOT kill the copywriting business: First, it’s a great tool to speed up
How to Reach Your Ideal Audience with Content You Already Have
January 11, 2021
Have you ever felt overwhelmed by the idea of creating content for your business you can share on social media? It’s a well-known fact that building organic traffic to your website over time it brings prospective customers to you automatically. This really works but it does take time. It’s a long-term play. This is something you want to do all the time, so that you’re reap the reward down the road.
How to Get Moving Towards Your Dreams
January 4, 2021
If you don’t have a corporate background, you might be thinking, what is a strategy map?Well, it’s a visual representation of the strategy of your business. It’s built in sections, but when each section is layered together it becomes the roadmap for how the strategy is to be implemented.
How Having a Vision Helps Direct Your Steps
January 4, 2021
Think about it. When you get in your car, do you go where the car takes you? No. You have a destination in mind. You guide the car where you want to go. Well, it’s the same with your business. It takes intentional effort to reach the destination you have in mind.
Are You Passive or Active in Your Decision Making?
November 2, 2020
Whether you think you can or can’t, you’re right. That’s a paraphrase of Henry Ford’s famous quote. But it’s true. The way you think has everything to do with what you can or cannot do. Today’s topic is about determining what type of decision-making person you are. Do you just go with the flow?
Break Free of Dysfunction and Be Responsible for Yourself
October 26, 2020
In your family of origin, there were certain dynamics that contributed to what you believe and how you behave. For example, if there was drug or alcohol abuse occurring, chances are you weren’t allowed to show emotion, might have had to parent your parents although you were just a child, or developed unhealthy coping mechanisms,
How Squash Those Hidden Negative Beliefs That Hold You Back and Reprogram Your Brain in Your Favor
October 19, 2020
Did you know that 90% of what you think is repetitive? You’re thinking the same thing over and over again without realizing it. Isn’t that crazy? Your mind is the most powerful asset you possess. If it’s not managed well, it can be your worst enemy. Don’t believe me? Have you ever thought…? “I’m not
How Clear Are You About Who You Serve with Your Business?
September 16, 2020
Surprisingly, the number one mistake startup entrepreneurs make is not clearly defining who they serve. What’s the big deal? You might think. Your marketing message is critical to the success of your business online. If your message is too vague or broad there’s little chance of it standing out in a crowd. That’s where the
How to Market Your Business Online
August 27, 2020
A simplified view of marketing online for beginners Let’s begin with some explanation of each hexagon in the graphic above. Your Home Base – Your Website First, you need a website to become your home base. This is wholly owned by you. The one asset you have complete control over. This is your online property.
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Elizabeth works directly with service businesses to build marketing plans that generate consistent, qualified leads — without wasted budget or guesswork. Let's talk about what's possible for your business.