96% of B2B buyers want content with more input from industry thought leaders. (Demand Gen Report, 2016) (Source: https://www.hubspot.com/marketing-statistics)
One way companies are viewed as thought leaders is by solving customer problems and documenting them in a Cases Study.
What is a Case Study?
These special stories highlight how you and your products or services helped solve a problem a customer had. These stories are powerful testimonies which help prospective customers understand you’ve done this before and get great results.
How Do Share a Case Study?
Case studies should be shared freely on your site with no opt-in needed. These special stories are used as the top of the sales funnel marketing material. The purpose of is build trust and demonstrate your know-how.
You can never have too many case studies.
Who Uses Case Studies?
Just about every business under the sun uses case studies. Anytime you have solved a customer’s pain point and provided the solution, it should become a case study.
For example, a business intelligence company called Targit.com provides generous amounts of Customer Case Studies. This is important for helping prospective customers feel comfortable with their decision to go with Targit.
FIGURE 1 TAGIT CASE STUDIES
Another company called Board.com has many Case Studies which demonstrates they’ve been in business for quite a while. They even group the case studies by industry, making it easier for prospective customers to get the information they’re looking for faster.
FIGURE 2 BOARD.COM CASE STUDIES
So what problems have you solved for your current customers? Have you crafted those success stories into Case Studies yet?
Lack of resources, such as staff, funding, and time, remains the biggest obstacle to successful lead generation for 61% of B2B marketers. (BrightTALK, 2015 Source: https://www.hubspot.com/marketing-statistics)
If you’re like the 61% of B2B marketers who lack resource, contact me to let me help you get started.
Read more on how Special Report can develop your Thought Leadership.
