Online Lead Generation Tip – Focus on Connection, Not Consumption

Two women sit across from each other at a round table by a window, engaged in conversation. One woman faces the camera, sharing an online lead generation tip and gesturing with her hands, while the other has her back to the camera.

When the internet was first introduced, it’s focus was on information.

 

It still is today, I supposed.  I’m starting to see a shift away from information only. I see a move towards content that creates connection and engagement.

 

Are you seeing this too?

 

When you plan out your content, be sure to create a few pieces that create connection rather than the typical consumption type posts.

 

If you need help with that, I’m only a phone, DM, or email away!

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