Copywriting
Advice on writing persuasive marketing copy that attracts leads and converts prospects into clients.
12 Reasons Storytelling is Critical for The Future of Your Business
February 25, 2020
I love a good story. But why do I love them so much? So I did some research to find out more about why… Storytelling is the single most effective way to capture people’s attention, influence them favorably towards you, and cause them to take action. So here’s a few comments from articles I found
How Using “The Power of One” Increases Clarity In Your Writing
February 21, 2020
Have you ever read something and was confused by what you read? It happens all the time. A writer who is overly enthusiast about the subject they are writing on begins to write about everything relating to that one subject. They throw in multiple facts to “support” their claim but end up only muddying the
Website Redesign: Design Versus Words?
November 13, 2019
Are You Considering a Website Redesign? If so, you need to know that design alone will not give you the results you’re looking for in a website redesign. Listen to Cathy’s story. Cathy is responsible for the global marketing of her company. The only problem is her website isn’t working. Oh, it’s beautifully designed.
Why Follow Up is Critical in Marketing
August 13, 2018
“Prospecting is the most difficult part of the sales process for salespeople.” (HubSpot, 2017) (Source: https://www.hubspot.com/marketing-statistics) Now, you may be wondering how “prospecting” and follow up are connected. That’s okay. I did too, at first. You see, with prospecting you are constantly trying to reach out to someone who may or may not be interested in what
6 Tests for High-Quality Content
January 2, 2018
NewsCred Insights post says “marketers who produce high-quality, relevant content enjoy audiences who spend significant time on their sites.” The median time people spend on articles is 37 seconds. While many people simply skim content, there are consumers who actually read the articles marketers post. So how do you produce high-quality, relevant content your audience enjoys?
How to Build Your Network in LinkedIn
December 4, 2017
In today’s digitally connected world, it is critical you know how to reach out to others and build lasting relationships. LinkedIn is, by far, the best platform for business people to find other business people. Why should I grow my professional network? You’ve heard that saying “It’s not what you know but who you know,”
How to Craft An Irresistible Headline That People Want to Read
December 4, 2017
Of course, the importance of headlines can’t be underestimated. If your headline doesn’t convince the person to read further, then your copywriting failing it’s purpose. But before I get start explaining the secret of an irresistible headline, we need to talk about your audience. Knowing your audience is the first key element of a great
A Continual Supply of Useful Information through a Blog
May 30, 2017
Problogger.com wrote a post on What’s a Blog. Read it here: https://problogger.com/what-is-a-blog/ Benefits of a Blog Blogs have multiple benefits for you and your potential clients. Sharing useful information in your blog is one of the best ways to reach your potential clients. And build your credibility. Your reputation grows. You rank better in search
Connect with Your Ideal Clients on Social Media Today
May 30, 2017
The internet has made it easy to connect with your potential customers. Now connecting is just a click away. You can stay in direct contact with your customers through social media. But you might be wondering which social media platform should you be on? SmartInsights.com publishes a report each year to monitor social media platforms.
Build Repeat Customers through User Groups
May 30, 2017
User groups are primarily for existing customers. However, having a user group will help prospective customers feel they will have the necessary methods of support should they need it. Benefits of User Groups Creates a sense of belonging which enables loyalty. Direct communication with actual users of your product helps with product development of new
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Elizabeth works directly with service businesses to build marketing plans that generate consistent, qualified leads — without wasted budget or guesswork. Let's talk about what's possible for your business.