Copywriting
Advice on writing persuasive marketing copy that attracts leads and converts prospects into clients.
3 Statistics That Prove Special Reports Are Needed Now
May 30, 2017
96% of B2B buyers want content with more input from industry thought leaders. (Demand Gen Report, 2016) (Source: https://www.hubspot.com/marketing-statistics) 72% of marketers say relevant content creation was the most effective SEO tactic. (Ascend2, 2015) (Source: https://www.hubspot.com/marketing-statistics). These two statistics prove it makes sense to use Special Reports in your marketing strategy. Why Use Special Reports? Special reports are
Grow Your Thought Leadership Through in Industry Conferences
May 30, 2017
To become a thought leader in your industry, you need to participate in industry conferences. Participating or even hosting and providing information about industry conferences helps prospective customers believe your company is a thought leader and strategic player. This helps build trust and reputation. Benefits of Attending Industry Conferences As discussed above becoming a thought
Share Your Experience Today, Become a Thought Leader with Case Studies
May 30, 2017
96% of B2B buyers want content with more input from industry thought leaders. (Demand Gen Report, 2016) (Source: https://www.hubspot.com/marketing-statistics) One way companies are viewed as thought leaders is by solving customer problems and documenting them in a Cases Study. What is a Case Study? These special stories highlight how you and your products or services helped solve
Need Credibility? Try White Papers Now
May 30, 2017
There are many forms of lead generation tactics: newsletter, special reports, blog posts, articles, webinars, videos, case studies, white papers, and more. Although, one tactic stands out – White Papers. Why Use a White Paper? 96% of B2B buyers want content with more input from industry thought leaders. (Demand Gen Report, 2016 Source: https://www.hubspot.com/marketing-statistics) And because White
Why Webinars are a “No Brainer” for Instant Credibility
May 30, 2017
Part of your marketing strategies should be efforts to build your credibility and reputation as a thought leader. That’s where webinars come into play. What is a Webinar? A webinar is an online seminar. People opt-in to join the online meeting. Those who join are sent an email with instructions on how to join and
Increase SEO Rankings Fast with Unusual Type of Ads
May 30, 2017
Internal Linking with Ads Placing Ads on your site actually increases SEO ranking and the type of advertisement I’m talking about may not be what you’re thinking of. You might be thinking why would I want to put ads on my site? I’m not suggesting advertising other people’s services. Rather you should advertise your own
Proving the ROI of Your Marketing Activities
May 26, 2017
Why is Return On Investment (ROI) so Difficult to Calculate? If you spend $1,000 on a writing service, you want to know you’re going to make $10,000 is sales as a result. Well, it doesn’t work that way. And this is where the ROI problem is detected. Content marketing is not necessarily tied directly to
23 Tips For Creating Business-To-Business Mailings That Work by Robert W. Bly
April 21, 2017
Short letters — one or two pages — usually work best. Executives don’t have time to wade through a lengthy sales pitch. Exceptions: subscriptions, seminars, and some other mail-order offers. If you can personalize, great! But form letters addressed to “Dear Executive” or “Dear Engineer” can also pull well. Should business mailings take a
The Fundamentals of Persuasive Writing By Robert W. Bly
April 14, 2017
What are the characteristics that make copy effective? Why does one ad make a lasting impression and sell merchandise, while another falls flat and doesn’t generate enough revenue to pay its own cost? Virtually all persuasive copy contains the eight elements described in this article. The successful ad: Gains attention Focuses on the customer Stresses
How to Write a More Effective Technical Product Brochure by Robert W. Bly
April 7, 2017
When I was the advertising manager for a process equipment manufacturer, one of my responsibilities was to serve as a liaison between the advertising agency we hired to write our ads and product brochures and our staff engineers. The engineers, because of their technical expertise in the subject matter, were responsible for reviewing the agency’s
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