Copywriting
Advice on writing persuasive marketing copy that attracts leads and converts prospects into clients.
5 Ways Your Website Is Losing Revenue and How To Fix It Fast
January 10, 2024
I’ve been in business for seven years. I’ve helped a lot of businesses with their websites. I even wrote an ebook around the biggest mistakes I see businesses making with their website and what to do to fix those problems. I’d like to readjust your expectations of what your website should be doing for you.
How to Optimize Your LinkedIn Profile
December 27, 2023
LinkedIn is more than just a place to post your online resume. It’s become the best platform to network with other business-minded people. Your profile should highlight how you help others, what services or products you offer, and why working with you is the right thing to do. Therefore, there are a few things to
Why Building Your Email List Should Be Top Priority
March 13, 2023
What is the highest-value asset in your business? It’s not your computer. It’s not your intellectual property. It’s not your office. It’s not your social media following. It’s your email list.
WHO are your people?
February 27, 2023
WHO are your people? Who is it you serve with your business? How well do you know them?
Marketing Basics Never Change
February 20, 2023
Marketing Basics Never Change. Marketing creates an environment that makes sales possible. How well do you know your ideal customer? Can you think like them? If so, your marketing just got eas
Will AI Kill the Copywriting Business?
February 13, 2023
One of my mentors recently shared he thought AI will kill a copywriting business because of how fast and easy it can crank out copy. But I don’t think AI will kill the copywriting business. Why? Here are FIVE reasons AI will NOT kill the copywriting business: First, it’s a great tool to speed up
How Clear Are You About Who You Serve with Your Business?
September 16, 2020
Surprisingly, the number one mistake startup entrepreneurs make is not clearly defining who they serve. What’s the big deal? You might think. Your marketing message is critical to the success of your business online. If your message is too vague or broad there’s little chance of it standing out in a crowd. That’s where the
5 Things Business Owners Should Be Doing During the Coronavirus Shutdown
April 10, 2020
While the government may have shutdown a lot of businesses, there are still ways to keep your business alive and kicking. If your business has slowed down, it’s a good to invest the time back into your own business. Here’s a few activities worth mentioning that can help put your business on track to not
How to Write Persuasive Copy in a Voice That’s Unmistakably Yours – Recap
March 12, 2020
Mike Kim of Copy Proof gave a 45 minute (not counting the Q&A) session at Social Media Marketing World February 29 – March 2, 2020 about how to write persuasive copy in a voice that’s unmistakably yours. For those of you who don’t know yet, Mike Kim is a brand strategist and direct response copywriter
Jasmine Star’s session on How to Build a Brand on Instagram that Stands Out and Thrives – Recap
March 9, 2020
What if you could get more Instagram followers, turn them into raving fans, do it for free and it wouldn’t take forever? That was her opening question to the audience at her keynote presentation at Social Media Marketing World February 29 through March 2, 2020. Jasmine is a big fan of using Instagram Stories to
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Elizabeth works directly with service businesses to build marketing plans that generate consistent, qualified leads — without wasted budget or guesswork. Let's talk about what's possible for your business.