Copywriting
Advice on writing persuasive marketing copy that attracts leads and converts prospects into clients.
Does Your Website Copy Resonate with Your Audience?
April 5, 2017
81% of shoppers conduct online research before making big purchases. (Retailing Today, 2014) (Source: https://www.hubspot.com/marketing-statistics). That means, website copy matters! What your website copy says will either draw those customers in or turn them away. When I did some research on the leading business intelligence companies according to Gartner Group’s Magic Quadrant, one thing stood out.
Content Marketing Works Infographic
April 3, 2017
How Content Can Set You Apart From Your Competitors Content marketing is a necessary tool in your marketing toolkit. 100% of your marketing efforts rely on content as the chief method of conveying your message. Some interesting statistics on content marketing include: 47% of buyers viewed 3-5 pieces of content before engaging with a sale
Six Sigma in Copywriting?
July 30, 2015
Utilizing the Six Sigma DMAIC methodology for problem solving and continuous improvement can yield a more effective piece that’s proven by through the measurable results Utilizing the Six Sigma DMAIC methodology for problem solving and continuous improvement can yield a more effective piece that’s proven by through the measurable resultsUtilizing the Six Sigma DMAIC methodology
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Elizabeth works directly with service businesses to build marketing plans that generate consistent, qualified leads — without wasted budget or guesswork. Let's talk about what's possible for your business.