Elizabeth A. Marks
Marketing strategist for trade businesses.
When to Use Automation in Your Email Strategy
December 29, 2023
Automation for the sake of automation is a big No, No! However, strategically used, automation is a game changer! The purpose of automation is manyfold. From taking some of the work off your already burdened shoulders to improving customer experience and building know, like, and trust factors that lead to repeat purchases. Yes, automation done
How to Optimize Your LinkedIn Profile
December 27, 2023
LinkedIn is more than just a place to post your online resume. It’s become the best platform to network with other business-minded people. Your profile should highlight how you help others, what services or products you offer, and why working with you is the right thing to do. Therefore, there are a few things to
3 Lead Generation Ideas
April 17, 2023
A lead is simply someone you can talk with. Without people to talk with, you're out of business. You MUST have people to talk with about their problems and how you can help them. Every business needs leads to survive. Wouldn’t you agree?
Paid versus Organic Traffic – which is better?
April 10, 2023
Paid versus Organic Traffic – which is better? My clients often ask, which is better for my business? Should I jump into Paid Ads to get more exposure online fast? Or are there ways to get exposure that don’t cost so much? Look, paid ads have a place in our overall marketing strategy. However, if
6 Topics to Post or Blog About
April 3, 2023
6 Topics to Post or Blog About What you post on social media matters. Every piece of content you create should have a specific purpose in mind. When you share information that can solve someone’s problem, fill a need, or achieve a goal, you’re adding value to your potential prospects. Over time those potential prospects,
A Super Fast & Easy Way to Create Content
March 27, 2023
One of the best ways to get KNOWN on the internet is to generate valuable content that others will want to read.
How to Get Attention For Your Business
March 20, 2023
Your business will die if you don't give it enough attention. Not just your attention, but the attention of your prospective clients!
Why Building Your Email List Should Be Top Priority
March 13, 2023
What is the highest-value asset in your business? It’s not your computer. It’s not your intellectual property. It’s not your office. It’s not your social media following. It’s your email list.
17 Ways to Become KNOWN Fast
March 6, 2023
Did you know there are at least 17 Ways to Become KNOWN Fast? I recently heard Grant Cardone share the # 1 reason why small businesses fail to thrive. They are NOT KNOWN by enough people. That’s the simple, honest truth.
WHO are your people?
February 27, 2023
WHO are your people? Who is it you serve with your business? How well do you know them?
Ready to put this to work?
Need help with your strategy?
Elizabeth works directly with service businesses to build marketing plans that generate consistent, qualified leads — without wasted budget or guesswork. Let's talk about what's possible for your business.