Elizabeth A. Marks
Marketing strategist for trade businesses.
How Smart Business Owners Are Leveraging Email Marketing To Grow
November 16, 2024
Learn how to master email marketing in 2024 with this comprehensive guide. Covering everything from building your email list and choosing the right platform to crafting compelling content and overcoming challenges, this guide will boost your marketing ROI.
Lead Magnet Tip – What can you solve for someone before they buy from you?
January 19, 2024
If you’re a realtor, you could put together a checklist on how to stage your home to get a higher offer. If you’re a real estate investment lender, you could show your audience 5 ways to close your deals faster. If you’re a wholesaler, you could create a program for real estate investors
Network Tip – What do you want? What do you have?
January 17, 2024
Years ago, when I first launched my business, I went to every networking group I could physically get to. Because I’m on the introverted side, I pushed myself to exhaustion with little to show for it. Fast forward to the present… My real estate mentor, Pace Morby, has changed how I look
Online Lead Generation Tip – Focus on Connection, Not Consumption
January 15, 2024
When the internet was first introduced, it’s focus was on information. It still is today, I supposed. I’m starting to see a shift away from information only. I see a move towards content that creates connection and engagement. Are you seeing this too? When you plan out your content, be sure to
Your Most Important Business Asset…It’s Not What You Think!
January 12, 2024
What do you think is your #1 business asset? It’s not your product. It’s not your method. It’s not your intellectual property. It’s not your skills. And it’s not your uniqueness. It’s your email list. With the rise of social media platforms, there are hundreds of ways to interact with your prospects. However, no matter
5 Ways Your Website Is Losing Revenue and How To Fix It Fast
January 10, 2024
I’ve been in business for seven years. I’ve helped a lot of businesses with their websites. I even wrote an ebook around the biggest mistakes I see businesses making with their website and what to do to fix those problems. I’d like to readjust your expectations of what your website should be doing for you.
How Many Lead Magnets Should My Business Have?
January 8, 2024
Last time we talked about how fishing and lead magnets are similar. In fact, they are very much the same thing. Your lead magnet is like a fishing line you cast in the lake. If you have only one, you might get a fish and you might not given how large the lake is and
What To Do When Your Lead Magnet Isn’t Working
January 5, 2024
Perhaps you listened to the marketing gurus and put together a lead magnet. Good for you for taking action! I applaud you! But perhaps the results are less than stellar. It happens. Don’t let this deter you from using lead magnets. Let me share a fishing analogy to help you understand. When you go fishing,
Top 3 Biggest Mistakes Businesses Make with Their Lead Magnets
January 3, 2024
If you’re new to online marketing, you might not know what a lead magnet is. That’s ok. A lead magnet is a content piece that adds value to your ideal audience. It is so compelling for your ideal audience they will gladly exchange their email address to get it. The result is you build your
How to Keep Focus on Your Own Business While Serving Your Clients at the Highest Level
January 1, 2024
One of the biggest challenges solo entrepreneurs face is working on their own business. At first, they are so focused on acquiring clients and then their attention shifts to fulfilling the work for that client. What ends up happening is a vicious cycle of feast and famine. How do you break that cycle? This is
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Elizabeth works directly with service businesses to build marketing plans that generate consistent, qualified leads — without wasted budget or guesswork. Let's talk about what's possible for your business.