Research
Market research techniques and insights that help B2B marketers make smarter, data-driven decisions.
WHO are your people?
February 27, 2023
WHO are your people? Who is it you serve with your business? How well do you know them?
Marketing Basics Never Change
February 20, 2023
Marketing Basics Never Change. Marketing creates an environment that makes sales possible. How well do you know your ideal customer? Can you think like them? If so, your marketing just got eas
12 Reasons Storytelling is Critical for The Future of Your Business
February 25, 2020
I love a good story. But why do I love them so much? So I did some research to find out more about why… Storytelling is the single most effective way to capture people’s attention, influence them favorably towards you, and cause them to take action. So here’s a few comments from articles I found
My 2017 Book List
January 2, 2018
This is the list of 2017 books reads by me this year. I’m an avid reader, but this list surprised me. I didn’t think I read that many books in 2017, but alas, I did! 6 Months to 6 Figures by Peter Voogd Booked by Josh Turner Born to Win by Zig Ziglar and Tom
Build Repeat Customers through User Groups
May 30, 2017
User groups are primarily for existing customers. However, having a user group will help prospective customers feel they will have the necessary methods of support should they need it. Benefits of User Groups Creates a sense of belonging which enables loyalty. Direct communication with actual users of your product helps with product development of new
Why Webinars are a “No Brainer” for Instant Credibility
May 30, 2017
Part of your marketing strategies should be efforts to build your credibility and reputation as a thought leader. That’s where webinars come into play. What is a Webinar? A webinar is an online seminar. People opt-in to join the online meeting. Those who join are sent an email with instructions on how to join and
Build Confidence in Your Products through User Communities
May 30, 2017
User communities are similar to user groups, wherein the user gets to interact with other users around the world. This forum is helpful to prospective clients as they can join user communities to gain a sense of how well a company’s products performs based on the feedback they read about in the communities. Benefits of
23 Tips For Creating Business-To-Business Mailings That Work by Robert W. Bly
April 21, 2017
Short letters — one or two pages — usually work best. Executives don’t have time to wade through a lengthy sales pitch. Exceptions: subscriptions, seminars, and some other mail-order offers. If you can personalize, great! But form letters addressed to “Dear Executive” or “Dear Engineer” can also pull well. Should business mailings take a
Customer-Driven Marketing
March 15, 2017
In today’s rapid-paced, highly competitive landscape, and uncertain economic conditions, dollars are tight. When we launch an expensive marketing program we need to know it will address the customers’ real needs. Because if the programs don’t address the real needs, we won’t achieve the kind of return on investment we’re hoping for. Spending that kind
5 Ways to Turn Research into Marketing Gold
October 21, 2016
Research is critical to successfully implementing any of these tactics mentioned below. Without research, you’d be grasping at straws. Research provides solid facts that put meat into your marketing tactics. I recently told you how I performed research on 50 potential clients using the internet in How To Do New Client Research article. Armed with
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Elizabeth works directly with service businesses to build marketing plans that generate consistent, qualified leads — without wasted budget or guesswork. Let's talk about what's possible for your business.