WHO are your people?
WHO are your people? Who is it you serve with your business? How well do you know them?
Marketing Basics Never Change
Marketing Basics Never Change. Marketing creates an environment that makes sales possible. How well do you know your ideal customer? Can you think like them? If so, your marketing just got eas
My 2017 Book List
This is the list of 2017 books reads by me [...]
Build Repeat Customers through User Groups
User groups are primarily for existing customers. However, having a [...]
Why Webinars are a “No Brainer” for Instant Credibility
Part of your marketing strategies should be efforts to build [...]
Build Confidence in Your Products through User Communities
User communities are similar to user groups, wherein the user [...]
Customer-Driven Marketing
In today’s rapid-paced, highly competitive landscape, and uncertain economic conditions, [...]
5 Ways to Turn Research into Marketing Gold
Research is critical to successfully implementing any of these tactics [...]