User groups are primarily for existing customers. However, having a user group will help prospective customers feel they will have the necessary methods of support should they need it.

Benefits of User Groups

  • Creates a sense of belonging which enables loyalty.
  • Direct communication with actual users of your product helps with product development of new products.
  • An ongoing source of feedback for marketing purposes.
  • A resource to provide better customer service.

These are but a few of the benefits of having a user group community for your clients.

Successful Examples

Let’s look a few of the leaders in business intelligence industry to see how they use user groups.

Oracle provides a number of User Groups and Communities promising the user will be heard when they get involved.

FIGURE 1 ORACLE USER GROUPS

Alteryx allows users to locate user groups by area and posts upcoming Alteryx User Group meetings.

FIGURE 2 ALTERYX USER GROUP MEETINGS

Do you offer a user group community to your customers?

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Contact me to see how I can help you communicate to your target audience.

For another way to build thought leadership check out Special Reports.