What do you think is your #1 business asset?
It’s not your product. It’s not your method. It’s not your intellectual property. It’s not your skills. And it’s not your uniqueness.
It’s your email list.
With the rise of social media platforms, there are hundreds of ways to interact with your prospects. However, no matter the following you gain on those platforms, you are at risk of losing it all in the blink of an eye!
That’s because you don’t own the contact on any of those platforms. If the platform decides your content is risky, controversial, or politically incorrect, guess what? They will ban you. Shut you down. Or lock you out of your account.
Ouch!
You spend so much time curating content for your social media feed only to have it ripped away from you! That’s just not fair!
Yep! It isn’t fair, but that’s life!
What can a savvy business owner do to protect themselves from that fate?
Build your internal email list so you will own the connection and communicate with your prospects and clients any time you want.
Now that I’ve established the importance of building your own email list, let’s look at some ways to grow your email list.
- Multiple Lead Magnet strategies
- Host Online Events, like a Summit
- Speak on Other People’s podcast
- Run a Challenge
- Host a Webinar or Workshop
There are lots of ways to get people to opt-in to your email list. If you’d like to discover more about growing your email list without spending a fortune, check out my Grow Your List Masterclass here: https://bit.ly/3uuf5PI
