Email Marketing
Strategies for building, nurturing, and converting your email list into a reliable source of B2B leads.
Ideas for Using Email Opt-In Forms to Grow Your Own List Now
March 23, 2017
86% of consumers would like to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them daily. (Statista, 2015 Source: https://www.hubspot.com/marketing-statistics) People are interested in you or your products and services. They want to know more. So give them what they want. What is an Email Opt-In
Customer-Driven Marketing
March 15, 2017
In today’s rapid-paced, highly competitive landscape, and uncertain economic conditions, dollars are tight. When we launch an expensive marketing program we need to know it will address the customers’ real needs. Because if the programs don’t address the real needs, we won’t achieve the kind of return on investment we’re hoping for. Spending that kind
The 3 Most Important Things I’ve Learned About Writing E-Mail Marketing Copy By Robert W. Bly
March 2, 2017
In this column, I want to share with you the three most important things I’ve learned about writing winning e-mail marketing campaigns. 1. Reference Current Events The first is: when your e-mail copy makes reference to what’s going on in the news the same week – or even better, the same day – you
Emails Not Getting Through? Try Four Techniques to Increase Your Email Open Rates Now.
October 17, 2016
An Article on Email Marketing Issues to Avoid in Marketing. Email marketing issues happen all the time. The purpose of this article to help you avoid some of them. The average number of business email sent/received in a day is 122 in 2015 and growing says Radicati.com. That’s a lot of emails to go through.
Email Marketing Digital Marketing
October 14, 2016
An Article on Email Marketing Digital Marketing. Email marketing digital marketing is used for many reasons as we’ll discuss below in a moment. Specifically, it’s the most convenient and least expensive way to communicate with prospects and customers. But is it really effective to send out personalized emails one at a time? Well, no of
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Elizabeth works directly with service businesses to build marketing plans that generate consistent, qualified leads — without wasted budget or guesswork. Let's talk about what's possible for your business.