Email Marketing
Strategies for building, nurturing, and converting your email list into a reliable source of B2B leads.
How Smart Business Owners Are Leveraging Email Marketing To Grow
November 16, 2024
Learn how to master email marketing in 2024 with this comprehensive guide. Covering everything from building your email list and choosing the right platform to crafting compelling content and overcoming challenges, this guide will boost your marketing ROI.
When to Use Automation in Your Email Strategy
December 29, 2023
Automation for the sake of automation is a big No, No! However, strategically used, automation is a game changer! The purpose of automation is manyfold. From taking some of the work off your already burdened shoulders to improving customer experience and building know, like, and trust factors that lead to repeat purchases. Yes, automation done
Why Building Your Email List Should Be Top Priority
March 13, 2023
What is the highest-value asset in your business? It’s not your computer. It’s not your intellectual property. It’s not your office. It’s not your social media following. It’s your email list.
5 Things Business Owners Should Be Doing During the Coronavirus Shutdown
April 10, 2020
While the government may have shutdown a lot of businesses, there are still ways to keep your business alive and kicking. If your business has slowed down, it’s a good to invest the time back into your own business. Here’s a few activities worth mentioning that can help put your business on track to not
How to Plan Your Indoctrination Email Series
August 21, 2018
I realized not everyone will understand the word “indoctrination” or “email series” for that matter. So, let me begin with a few definitions. What is An Email Series? An email series is an automated way to send information to your prospects and/or clients on your email list. The reference of “series” means more than
Why Follow Up is Critical in Marketing
August 13, 2018
“Prospecting is the most difficult part of the sales process for salespeople.” (HubSpot, 2017) (Source: https://www.hubspot.com/marketing-statistics) Now, you may be wondering how “prospecting” and follow up are connected. That’s okay. I did too, at first. You see, with prospecting you are constantly trying to reach out to someone who may or may not be interested in what
Lead Generation B2B: Necessary or Not?
June 18, 2018
There are many forms of Lead Generation for B2B. Organic search, paid search, advertising, blogging, social medial, content marketing, email marketing, direct mail, cold calling, appointment setters, database marketing…should I go on? No matter what method of lead generation you choose for your B2B business the fact remains…Content is a critical component. The goal with
Email Marketing
June 18, 2018
Email marketing is used for many reasons as we’ll discuss below in a moment. Specifically, it’s the most convenient and least expensive way to communicate with prospects and customers. But is it really effective to send out personalized emails one at a time? Well, no of course not. As your business grows there’s no way
Grow Your List by Giving Stuff Away People Want Now
May 30, 2017
86% of consumers would like to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them daily. (Statista, 2015 Source: https://www.hubspot.com/marketing-statistics) People are interested in you or your products and services. They want to know more. So give them what they want. What is an Email Opt-In
Which is Better? Warm or Cold Leads? Find Out How to Always Have Warm Leads Today
April 10, 2017
Newsletters are a simple way to provide useful, helpful information to prospective clients. It’s a non-threatening way for someone to get to know you and your business. Typically, email newsletters contain multiple elements. First, there may be an educational article. There might be a quote from an industry expert. Maybe a section for quick How-To
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Elizabeth works directly with service businesses to build marketing plans that generate consistent, qualified leads — without wasted budget or guesswork. Let's talk about what's possible for your business.