Content Curation

Tips and strategies for finding, organizing, and sharing valuable content with your audience.

A space shuttle launches with white smoke and blue sky in the background. Large text reads, How to Build an Unstoppable Brand with LinkedIn Video. A small label at the bottom says, Goldie Chan SMMW 2020. Perfect for those eager to grow your brand.

How to Leverage LinkedIn Video to Grow Your Brand – Recap

March 12, 2020

Learn from Goldie Chan, LinkedIn Top Voice for Social Media (Video) and the “Oprah of LinkedIn.” Goldie goes over the best ways to define, attract and deliver to your perfect audience and customer/client base. Discover both organic video and LinkedIn live-streaming tactics that get you to the top of the feed and dominating your industry

Text that reads: “CopyProof: How To Write Persuasive Copy In A Voice That’s Unmistakably Yours. Mike Kim Instagram: @mikekimtv” over a faded background image of someone crafting persuasive copy on a laptop.

How to Write Persuasive Copy in a Voice That’s Unmistakably Yours – Recap

March 12, 2020

Mike Kim of Copy Proof gave a 45 minute (not counting the Q&A) session at Social Media Marketing World February 29 – March 2, 2020 about how to write persuasive copy in a voice that’s unmistakably yours. For those of you who don’t know yet, Mike Kim is a brand strategist and direct response copywriter

A colorful illustration of a coastal city with palm trees and tall buildings. A sign reads: How to Use Facebook Ad Analytics to Improve Your Results: A Deep Dive. Presented by Andrea Vahl, with the Social Media Marketing World logo above. Facebook Ad Analytics featured.

How to Use Facebook Ad Analytics to Improve Your Results: A Deep Dive – Recap

March 11, 2020

In this session with Andrea Vahl, author of Facebook Ads Made Simple, you’ll learn how you can make big leaps in ad performance by just drilling deeper into your Facebook Ad Analytics. As you can see from the slide above, Andrea knows what’s she’s doing when it comes to FB ads. She has the track

Illustration of a coastal cityscape with palm trees and tall buildings. Text reads: Social Media Marketing World. Instagram Brand Building—How to Build a Brand on Instagram That Stands Out and Thrives. Presented by: Jasmine Star.

Jasmine Star’s session on How to Build a Brand on Instagram that Stands Out and Thrives – Recap

March 9, 2020

What if you could get more Instagram followers, turn them into raving fans, do it for free and it wouldn’t take forever? That was her opening question to the audience at her keynote presentation at Social Media Marketing World February 29 through March 2, 2020. Jasmine is a big fan of using Instagram Stories to

Content Marketing Works Infographic

April 3, 2017

How Content Can Set You Apart From Your Competitors Content marketing is a necessary tool in your marketing toolkit.  100% of your marketing efforts rely on content as the chief method of conveying your message. Some interesting statistics on content marketing include: 47% of buyers viewed 3-5 pieces of content before engaging with a sale

Why Video Makes Sense for Your Website Today

March 22, 2017

There are many ways to communicate. The written word is one way. Visual media such as videos coupled with sound is another very effective way to communicate. Why Use Video? From Videobrewery.com 75% of executives who told Forbes that they watch work-related videos on business websites at least once a week. The results breakdown: 50%

Catch Customer’s Attention By Solving Their Problem Now

March 21, 2017

There are many forms of lead generation tactics: newsletter, special reports, blog posts, articles, webinars, videos, case studies, white papers, and more. Although, one tactic stands out – White Papers. Why Use a White Paper? 96% of B2B buyers want content with more input from industry thought leaders. (Demand Gen Report, 2016 Source: https://www.hubspot.com/marketing-statistics) And

How Content Curation Helps Your Brand 

October 26, 2016

There is no doubt that getting in front of your prospective clients with good content is key.  But who has the time to research, write, edit and publish all that good content?  That’s where content curation can help. I want to share a well-kept secret with you. Why Content Curation Helps Your Brand There are

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