Whether you’re a blogger, an e-commerce store owner, or a marketing expert, email marketing probably matters to you. The average ROI for email marketing is 3800%.
That’s impressive, especially given the number of global email users. It means your email writing needs to build trust.
But how do you stand out amongst the competition? Through effective email marketing campaigns that land in the inbox, not the spam folder.
Let’s explore how to write email marketing content that resonates with your contact list.
Why Email Marketing Still Matters in 2024
Some dismiss email marketing as outdated. However, email remains a powerful digital marketing tool, even with social media and SEO growth. It offers a $42 ROI for every dollar spent and provides a direct connection to your audience. Think about offering a free trial through your email marketing service.
Reaching Your Target Audience
Email marketing enables A/B testing to determine which subject lines resonate best. This allows you to understand your customers on a deeper level to maximize click-through rates, even on a free plan.
A 2023 study revealed over 4.37 billion global email users. Most (99%) check their inbox daily, creating multiple engagement opportunities and ways to improve open rates.
You can easily offer a signup form through email.
Boosting Conversions with Targeted Emails
Email marketing possesses significant conversion potential. Personalized campaigns strengthen brand loyalty.
Effective email automation, based on subscriber interests, enhances opens and clicks. It also increases brand loyalty by tailoring the email copy and email design to match customer preferences. This personalization boosts conversion rates by 3x.
Getting Started with Email Marketing
Starting with email marketing requires effort, including understanding marketing tools and email etiquette. Remember, you’re a guest in someone’s inbox.
Building Your Email List
Avoid purchased lists. Build organically using incentives like discounts and downloadable content.
You must offer a double opt-in and get consent to send emails. This permission-based method builds an ethical audience.
Choosing an Email Marketing Service
A good email service provider (ESP) solves issues with bandwidth, design, and email deliverability.
Consider services like Constant Contact, Brevo, or HubSpot. Investing in a scalable email automation platform, even if it means utilizing premium plans is usually worthwhile.
Free options can lead to spam filter issues, impacting deliverability and open rates, or worse, disabling your email address. While a free email may seem appealing, these often don’t come with enough bandwidth to accommodate marketing contacts or have reliable customer service. Make sure you have a professional email send, especially if sending a transactional email or promotional email. While some offer a free plan, upgrading for drag and drop and advanced campaign monitor is a good choice.
Crafting Engaging Email Content
Email basics are critical for increased click-through and website conversion rates. For example, using a drag-and-drop email can allow for custom email content that still looks professional.
The Power of Personalization
Targeted emails generate 58% of all revenue. Segment based on interests and purchase history.
Use a pop-up form to collect user preferences to create relevant content. A good marketing tool can help gather and track all of this information. Send personalized marketing emails for abandoned carts.
Address recipients by name in the marketing email, the transactional email, or whatever email is being sent. This increases customer platform interaction.
Optimizing Your Email Subject Lines
Compelling subject lines are essential. Otherwise, emails remain unopened.
Images in subject lines can increase open rates by 10%. Readers use various devices and spend only about 9 seconds on brand emails so having a clear subject line is a key component to any good email marketing strategy.
Focus your subject lines on what benefits are included inside of the email content. This will improve your click-through rate. Use a clear subject for your marketing email, transactional email, or other email you send. Be sure to A/B test and use other marketing services and email marketing services.
Designing Emails That Convert
Effective email campaigns focus on customer problems and offer information and service solutions. Maintaining a signup form will increase your chances of success.
Use a conversational tone. Emphasize value and highlight credentials. And always have a clear call to action that guides recipients to the next step.
Provide actionable recommendations that resonate. Offer lead magnets and improve your conversion rate and open rates with good email content. Learn when to send email. Be sure to utilize A/B testing for the best open rates.
Overcoming Email Marketing Challenges
A significant email marketing hurdle is reaching those who aren’t native English speakers. Send email and utilize marketing tools to tailor the right message. Remember your digital marketing plan.
Use the customer’s native language—65% prefer it. Consider a list broker to help you build a targeted email list. You can start an email newsletter to increase the time people interact with your customer platform. Offer lead magnets in return for email addresses.
Avoid vague language. Respect inbox space. Find the optimal send time ( HubSpot recommends weekdays ) and frequency with an email marketing campaign or multiple marketing campaigns and your digital marketing expertise. Utilize email automation and comply with data privacy laws like GDPR and CAN-SPAM.
Always secure consent. Be sure to follow data laws when receiving messages on your marketing platform from new marketing contacts, existing Mailchimp lists, or elsewhere. Remember to always check the spam laws.
In conclusion, email marketing remains vital for businesses in 2024, driving connection and conversion. The best marketing platform with high deliverability rates will determine success for email marketing tools.
With 4.7 billion users projected by 2026, email’s relevance is unwavering. Building targeted email lists, using the right email marketing platform, crafting engaging content, and employing marketing tools effectively achieves your goals.
Companies like Netflix maintain a low churn rate ( 2.4% ), demonstrating the power of strategic email marketing in leveraging product features, premium plans, marketing campaigns, A/B testing, and more. Email marketing campaigns are an effective way to boost the reach of marketing tools. In fact, 48% of companies plan to prioritize marketing automation in 2024.
