Blog
Build Ideal Client Confidence with Free Trial Offers Today
April 12, 2017
What’s the best way for potential clients to want your product or service? One way is to offer a test-drive. Think about it. When you’re looking for a new car. You don’t just drop by a dealership and buy a car. No, you take your time, looking at the various cars and options available. You
Which is Better? Warm or Cold Leads? Find Out How to Always Have Warm Leads Today
April 10, 2017
Newsletters are a simple way to provide useful, helpful information to prospective clients. It’s a non-threatening way for someone to get to know you and your business. Typically, email newsletters contain multiple elements. First, there may be an educational article. There might be a quote from an industry expert. Maybe a section for quick How-To
How to Write a More Effective Technical Product Brochure by Robert W. Bly
April 7, 2017
When I was the advertising manager for a process equipment manufacturer, one of my responsibilities was to serve as a liaison between the advertising agency we hired to write our ads and product brochures and our staff engineers. The engineers, because of their technical expertise in the subject matter, were responsible for reviewing the agency’s
Does Your Website Copy Resonate with Your Audience?
April 5, 2017
81% of shoppers conduct online research before making big purchases. (Retailing Today, 2014) (Source: https://www.hubspot.com/marketing-statistics). That means, website copy matters! What your website copy says will either draw those customers in or turn them away. When I did some research on the leading business intelligence companies according to Gartner Group’s Magic Quadrant, one thing stood out.
Content Marketing Works Infographic
April 3, 2017
How Content Can Set You Apart From Your Competitors Content marketing is a necessary tool in your marketing toolkit. 100% of your marketing efforts rely on content as the chief method of conveying your message. Some interesting statistics on content marketing include: 47% of buyers viewed 3-5 pieces of content before engaging with a sale
Ideas for Using Email Opt-In Forms to Grow Your Own List Now
March 23, 2017
86% of consumers would like to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them daily. (Statista, 2015 Source: https://www.hubspot.com/marketing-statistics) People are interested in you or your products and services. They want to know more. So give them what they want. What is an Email Opt-In
Why Video Makes Sense for Your Website Today
March 22, 2017
There are many ways to communicate. The written word is one way. Visual media such as videos coupled with sound is another very effective way to communicate. Why Use Video? From Videobrewery.com 75% of executives who told Forbes that they watch work-related videos on business websites at least once a week. The results breakdown: 50%
Catch Customer’s Attention By Solving Their Problem Now
March 21, 2017
There are many forms of lead generation tactics: newsletter, special reports, blog posts, articles, webinars, videos, case studies, white papers, and more. Although, one tactic stands out – White Papers. Why Use a White Paper? 96% of B2B buyers want content with more input from industry thought leaders. (Demand Gen Report, 2016 Source: https://www.hubspot.com/marketing-statistics) And
Customer-Driven Marketing
March 15, 2017
In today’s rapid-paced, highly competitive landscape, and uncertain economic conditions, dollars are tight. When we launch an expensive marketing program we need to know it will address the customers’ real needs. Because if the programs don’t address the real needs, we won’t achieve the kind of return on investment we’re hoping for. Spending that kind
What Web Metrics Should You Measure? By Robert W. Bly
March 13, 2017
I may be wrong. I frequently am. But there are three Web metrics people seem overly concerned with that I just don’t worry about. 3 Web Metrics to Forget About 1. The first is open rates. Since both my e-zine and e-mail marketing messages are text, I can’t measure open rates. I could
Ready to put this to work?
Need help with your strategy?
Elizabeth works directly with service businesses to build marketing plans that generate consistent, qualified leads — without wasted budget or guesswork. Let's talk about what's possible for your business.