Blog
5 ways to capture e-mail addresses of landing page visitors By Robert W. Bly
March 6, 2017
Most Internet marketers I know who use landing pages to make direct sales online focus on conversion: getting the maximum number of visitors to the landing page to place an order for the product being advertised. Other Internet marketers, when writing landing page copy, focus not only on conversion, but also on search engine optimization:
The 3 Most Important Things I’ve Learned About Writing E-Mail Marketing Copy By Robert W. Bly
March 2, 2017
In this column, I want to share with you the three most important things I’ve learned about writing winning e-mail marketing campaigns. 1. Reference Current Events The first is: when your e-mail copy makes reference to what’s going on in the news the same week – or even better, the same day – you
How Content Curation Helps Your Brand
October 26, 2016
There is no doubt that getting in front of your prospective clients with good content is key. But who has the time to research, write, edit and publish all that good content? That’s where content curation can help. I want to share a well-kept secret with you. Why Content Curation Helps Your Brand There are
5 Ways to Turn Research into Marketing Gold
October 21, 2016
Research is critical to successfully implementing any of these tactics mentioned below. Without research, you’d be grasping at straws. Research provides solid facts that put meat into your marketing tactics. I recently told you how I performed research on 50 potential clients using the internet in How To Do New Client Research article. Armed with
How To Do New Client Research Analysis
October 19, 2016
Doesn’t New Client Research Analysis sound complicated? What exactly is it? It’s a fancy way of saying finding new clients. So how does one go about doing new client research? Using the internet you can do all kinds of research. You can find just about anything on the internet. So why not use that to our
Emails Not Getting Through? Try Four Techniques to Increase Your Email Open Rates Now.
October 17, 2016
An Article on Email Marketing Issues to Avoid in Marketing. Email marketing issues happen all the time. The purpose of this article to help you avoid some of them. The average number of business email sent/received in a day is 122 in 2015 and growing says Radicati.com. That’s a lot of emails to go through.
Email Marketing Digital Marketing
October 14, 2016
An Article on Email Marketing Digital Marketing. Email marketing digital marketing is used for many reasons as we’ll discuss below in a moment. Specifically, it’s the most convenient and least expensive way to communicate with prospects and customers. But is it really effective to send out personalized emails one at a time? Well, no of
7 Ways to Measure the Return on Marketing Investment
October 13, 2016
You’ve heard the term ROI – Return on Investment. Naturally, the term ROMI would mean Return on Marketing Investment. Dr. Deming said, “If you can’t measure something, you don’t know what you’re doing.” Therefore, if you not measuring ROMI, you don’t know what you’re missing. Failing to measure something means you could be losing money. If
Six Sigma in Copywriting?
July 30, 2015
Utilizing the Six Sigma DMAIC methodology for problem solving and continuous improvement can yield a more effective piece that’s proven by through the measurable results Utilizing the Six Sigma DMAIC methodology for problem solving and continuous improvement can yield a more effective piece that’s proven by through the measurable resultsUtilizing the Six Sigma DMAIC methodology
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