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A woman with a ponytail sits at a desk, looking stressed while staring at her laptop. She rests her head in her hands, struggling with indecision over her online marketing strategy. A blue mug and white headphones are on the table beside her.

Are you stuck in indecision over how to market your business online?

August 21, 2020

Do you struggle with wanting to do things “right”? Or do you need to have everything “perfect” before you take action? If you do, you’re not alone! I want to let you in on a little secret…shh, don’t tell anyone…ready? There is no right or perfect way to do marketing. Did you hear that?

A smartphone screen displays various social media app icons, highlighting the diverse content types for social media across platforms like Facebook, LinkedIn, Twitter, Instagram, YouTube, Tumblr, Pinterest, WhatsApp, Vine, and Google+ on a dark background.

9 Content Types You Can Create for Social Media Posts

June 10, 2020

Based on Nathan Frazer’s training within Ray Edwards’ TCA Coaching Program, here are nine ideas for content you can share on social media. Flag Planting – Create a post that talks about where you stand on a controversial subject. It’s good call out what you stand for, even if some people get mad about it.

White slide with black text reading How to Stay Visible During Social Distancing and a hint below: Online marketing is the best way to stay visible to your audience. Wooden floor at bottom, with Smart Copy = Clicks logo in the lower right corner.

How to Stay Visible to Your Audience While Social Distancing

May 13, 2020

Online marketing is the BEST way to stay visible to your potential customers right now.  But if you don’t have a strategy and you’re just flinging social posts out once in a while, chances are you won’t attract who is right for your business. Or worse you’ll just be ignored. That’s where strategy comes into

Book cover of The Miracle Morning for Entrepreneurs by Hal Elrod and Cameron Herold, featuring a silhouette of an entrepreneur leaping across a gap with a bright, cloudy sky in the background. Perfect for your next book review.

The Miracle Morning for Entrepreneurs Book Review

April 28, 2020

If you’re unsure about the idea of having a morning routine, this book will clear away any misconceptions you might have that prevent you from creating the most powerful routine to change your life. The Miracle Morning for Entrepreneurs book was written to help you elevate your yourself to elevate your business. The premise of

Book cover for The Miracle Equation by Hal Elrod, highlighting “The Two Decisions that Move Your Biggest Goals from Possible, to Probable, to Inevitable.” The Miracle Equation: Unwavering Faith + Extraordinary Effort = Miracles.

The Miracle Equation Book Review

April 28, 2020

Have you ever struggled making a decision? What about have difficulty reaching your biggest goals? If you answered yes to either question, then I have a great book that may give you some helpful insights. It’s called The Miracle Equation by Hal Elrod.  He describes the two decisions you need to make that will cause

A woman in a light pink dress sits at a white desk working on strategic activities on her laptop. On the desk are a mint green vase with dried flowers, a cup of coffee, a pen, and a glass of water.

5 Things Business Owners Should Be Doing During the Coronavirus Shutdown

April 10, 2020

While the government may have shutdown a lot of businesses, there are still ways to keep your business alive and kicking.  If your business has slowed down, it’s a good to invest the time back into your own business.  Here’s a few activities worth mentioning that can help put your business on track to not

Logo with stylized text reading Social Media Marketing World on a red banner against a light blue sky background, featuring a partial building on the lower right—perfect for social media or SMMW20 business promotions.

6 Things I learned at #smmw20 for Using Social Media for Your Business

March 18, 2020

On a recent trip to San Diego, California for the 8th annual Social Media Marketing World conference, I learned several tips for improving how to use social media for your business. It’s About Community Brian Fanzo, a digital strategist, says “the future of business is community.”  It’s really about storytelling to begin a following of

A space shuttle launches with white smoke and blue sky in the background. Large text reads, How to Build an Unstoppable Brand with LinkedIn Video. A small label at the bottom says, Goldie Chan SMMW 2020. Perfect for those eager to grow your brand.

How to Leverage LinkedIn Video to Grow Your Brand – Recap

March 12, 2020

Learn from Goldie Chan, LinkedIn Top Voice for Social Media (Video) and the “Oprah of LinkedIn.” Goldie goes over the best ways to define, attract and deliver to your perfect audience and customer/client base. Discover both organic video and LinkedIn live-streaming tactics that get you to the top of the feed and dominating your industry

Text that reads: “CopyProof: How To Write Persuasive Copy In A Voice That’s Unmistakably Yours. Mike Kim Instagram: @mikekimtv” over a faded background image of someone crafting persuasive copy on a laptop.

How to Write Persuasive Copy in a Voice That’s Unmistakably Yours – Recap

March 12, 2020

Mike Kim of Copy Proof gave a 45 minute (not counting the Q&A) session at Social Media Marketing World February 29 – March 2, 2020 about how to write persuasive copy in a voice that’s unmistakably yours. For those of you who don’t know yet, Mike Kim is a brand strategist and direct response copywriter

A colorful illustration of a coastal city with palm trees and tall buildings. A sign reads: How to Use Facebook Ad Analytics to Improve Your Results: A Deep Dive. Presented by Andrea Vahl, with the Social Media Marketing World logo above. Facebook Ad Analytics featured.

How to Use Facebook Ad Analytics to Improve Your Results: A Deep Dive – Recap

March 11, 2020

In this session with Andrea Vahl, author of Facebook Ads Made Simple, you’ll learn how you can make big leaps in ad performance by just drilling deeper into your Facebook Ad Analytics. As you can see from the slide above, Andrea knows what’s she’s doing when it comes to FB ads. She has the track

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Elizabeth works directly with service businesses to build marketing plans that generate consistent, qualified leads — without wasted budget or guesswork. Let's talk about what's possible for your business.

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