Measurement
How to track, analyze, and report on marketing performance so you can prove ROI and optimize your spend.
How to Keep Focus on Your Own Business While Serving Your Clients at the Highest Level
January 1, 2024
One of the biggest challenges solo entrepreneurs face is working on their own business. At first, they are so focused on acquiring clients and then their attention shifts to fulfilling the work for that client. What ends up happening is a vicious cycle of feast and famine. How do you break that cycle? This is
How to Use Facebook Ad Analytics to Improve Your Results: A Deep Dive – Recap
March 11, 2020
In this session with Andrea Vahl, author of Facebook Ads Made Simple, you’ll learn how you can make big leaps in ad performance by just drilling deeper into your Facebook Ad Analytics. As you can see from the slide above, Andrea knows what’s she’s doing when it comes to FB ads. She has the track
Proving the ROI of Your Marketing Activities
May 26, 2017
Why is Return On Investment (ROI) so Difficult to Calculate? If you spend $1,000 on a writing service, you want to know you’re going to make $10,000 is sales as a result. Well, it doesn’t work that way. And this is where the ROI problem is detected. Content marketing is not necessarily tied directly to
What Web Metrics Should You Measure? By Robert W. Bly
March 13, 2017
I may be wrong. I frequently am. But there are three Web metrics people seem overly concerned with that I just don’t worry about. 3 Web Metrics to Forget About 1. The first is open rates. Since both my e-zine and e-mail marketing messages are text, I can’t measure open rates. I could
7 Ways to Measure the Return on Marketing Investment
October 13, 2016
You’ve heard the term ROI – Return on Investment. Naturally, the term ROMI would mean Return on Marketing Investment. Dr. Deming said, “If you can’t measure something, you don’t know what you’re doing.” Therefore, if you not measuring ROMI, you don’t know what you’re missing. Failing to measure something means you could be losing money. If
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Elizabeth works directly with service businesses to build marketing plans that generate consistent, qualified leads — without wasted budget or guesswork. Let's talk about what's possible for your business.