Business

Marketing strategies and insights to help B2B business owners grow their companies.

Three adults stand close together indoors, smiling at the camera—perfectly capturing a friendly networking moment. The woman on the left wears glasses and a black shirt, while the others wear a cap with beige hoodie and a teal blouse with black cardigan.

Network Tip – What do you want? What do you have?

January 17, 2024

Years ago, when I first launched my business, I went to every networking group I could physically get to.   Because I’m on the introverted side, I pushed myself to exhaustion with little to show for it.   Fast forward to the present…   My real estate mentor, Pace Morby, has changed how I look

A pair of tortoiseshell eyeglasses rests on a wooden table in front of a sign that reads, One small positive thought in the morning can help you keep your focus while serving clients at the highest level.

How to Keep Focus on Your Own Business While Serving Your Clients at the Highest Level

January 1, 2024

One of the biggest challenges solo entrepreneurs face is working on their own business. At first, they are so focused on acquiring clients and then their attention shifts to fulfilling the work for that client. What ends up happening is a vicious cycle of feast and famine. How do you break that cycle? This is

How to Get Attention for Your Business

How to Get Attention For Your Business

March 20, 2023

Your business will die if you don't give it enough attention. Not just your attention, but the attention of your prospective clients!

17 Ways to Become KNOWN Fast.

17 Ways to Become KNOWN Fast

March 6, 2023

Did you know there are at least 17 Ways to Become KNOWN Fast? I recently heard Grant Cardone share the # 1 reason why small businesses fail to thrive.  They are NOT KNOWN by enough people. That’s the simple, honest truth.

The Marketing Basics Never Change

Marketing Basics Never Change

February 20, 2023

Marketing Basics Never Change. Marketing creates an environment that makes sales possible. How well do you know your ideal customer? Can you think like them? If so, your marketing just got eas

A close-up view of a white jigsaw puzzle with one piece missing, symbolizing how goal setting helps you complete the picture when moving towards your dreams.

How to Get Moving Towards Your Dreams

January 4, 2021

If you don’t have a corporate background, you might be thinking, what is a strategy map?Well, it’s a visual representation of the strategy of your business. It’s built in sections, but when each section is layered together it becomes the roadmap for how the strategy is to be implemented.

Black handwritten text on a white brick wall reads: Stubborn on vision, flexible on details. The writing appears uneven and informal, resembling graffiti—reminding you to let having a vision direct your steps.

How Having a Vision Helps Direct Your Steps

January 4, 2021

Think about it. When you get in your car, do you go where the car takes you? No. You have a destination in mind. You guide the car where you want to go. Well, it’s the same with your business. It takes intentional effort to reach the destination you have in mind.

Ready to put this to work?

Need help with your Business strategy?

Elizabeth works directly with service businesses to build marketing plans that generate consistent, qualified leads — without wasted budget or guesswork. Let's talk about what's possible for your business.

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